Celebrating the 120th anniversary of the invention of pearls, Mikimoto conducted a "Pearl Awareness Survey" in five cities around the world in February. The survey participants were women in their 20s to 50s who own at least one piece of pearl jewelry and live in Tokyo, London, Paris, New York, and Shanghai. 200 respondents from each city responded, for a total of 1,000.

When asked what occasions people wear pearl jewelry, "weddings" topped the list (55.1%), followed by "dinners" (39.6%) and "dates" (22.5%). In Tokyo alone, "funerals" came in second after "weddings" (67.0%) (62.0%), with "dinners" (13.0%) and "dates" (8.0%) ranking low. Regarding the frequency of wearing pearl jewelry, 67.1% of respondents in the four cities excluding Tokyo answered "once a month or more," while in Tokyo, "about one to three times a year" and "never or rarely" combined accounted for over 60% (62%). In Tokyo, pearls are considered jewelry worn only for formal occasions, and as a result, opportunities to wear them are rare. However, Tokyo women also want to wear them on important occasions such as "dinners" (39.0%), "anniversaries" (30.5%), and "theater/concerts" (23.8%).

At the Mikimoto Fall/Winter new collection presentation held at the Ginza flagship store on the 10th, pearl jewelry was proposed that can be worn in a variety of situations, not just formal occasions. The pearl necklace (1.05 million yen) with a bow tie motif brooch is longer than usual, at opera length (80cm), making it suitable for a slightly more casual look. The two-strand necklace (567,000 yen), which allows the pearls to be easily adjusted by hand, can also be changed in various ways. The collection also offers items suitable for theater and concerts, such as a brooch (420,000 yen) with a motif of the Paris Opera's chandelier, a brooch (378,000 yen) with a treble clef and thorny roses inspired by the opera "Carmen," and a feather pendant (40,950 yen) inspired by the ballet "Swan Lake."

In addition, earrings (945,000 yen) depicting rays of light with pearls and diamonds and a pendant (1,575,000 yen) with a line of diamonds embracing a pearl have three-dimensional shapes that give a different impression when viewed from the side. The collection aims for a sharp and sharp design that overturns the conservative image of "neat and elegant" (63.2%) and "plain" (9.3%) in the five-city survey.