The sixth "Accent" women's joint exhibition begins. The aim is to expand to 30 to 40 companies.

Jul 24, 2013

The sixth women's fashion joint exhibition, "Accent," opened on the 23rd on the second and third floors of the Osaka Avant-Garde Building in Minamihorie, Osaka. It is managed by Accent (Nishi-ku, Osaka), and will run for three days until the 25th. Fourteen companies exhibited this time: Atelier Brugge (Fukuoka), Adonisis (Osaka), Dream (Osaka), Victorive (Fukuoka), Prime Mission (Kobe), Ryuzu (Osaka), Herencia (Fukuoka), Freya Creation (Osaka), Levantal (Kobe), Lotea (Hong Kong), Yushin Creation (Osaka), importer Sanzen Kosan (Tokyo), and Italian brand Denny Rose (San-O Tsusho). Daisuke Enohara, president of Accent, said, "We've been holding the exhibition in this building since the fifth exhibition, but with only 14 companies, we've reached our limit. We need to find another location to accommodate more exhibitors." Furthermore, President Enohara plans to "add more exhibitors, bringing the total to 30 to 40, as soon as we can arrange the venue."

However, if the event expands too much, "there is a concern that the number of visitors will only increase for research purposes, rather than for business negotiations," so the company wants to carefully determine the scale. The company is committed to "an exhibition that secures orders," and has adopted the theme of "business that never gets boring, and business that never gets boring."

Prime Mission, a fabless bag manufacturer, will be launching a series of genuine mouton leather bags this fall and winter. Priced at 16,000 to 28,000 yen, the reversible tote bag, made from a single piece of leather, has been particularly popular. It can be used on both the long-pile and the shaggy sides, and the red and green version is already sold out. The company's leather jackets are also selling well. "There was once a leather jacket boom, but it died down and many brands withdrew from the leather jacket business about two years ago," said company President Tetsuya Ikuta. "Our success is likely due to the decline in the number of brands supplying leather jackets." Adonisis, a women's brand renowned for its feminine touches, including frills and draped details, will launch a party line this fall/winter. Dresses tend to be divided into low- and high-end categories, and the brand decided to launch a line this fall/winter in response to requests from fans for mid-price items. Prices range from ¥28,000 to ¥47,000, and the line features Adonisis' signature subdued colors, including black, beige, and light gray. Freya Creation's women's brand, Lily Lin, will focus on knitwear for this winter. Over the past few seasons, the brand has promoted high-quality items and has increased its domestically-sourced product mix each season. This winter's domestically-sourced product mix will reach 50%. On the other hand, for products produced overseas, emphasis is placed on the use of value-added materials, such as animal hairs such as angora, alpaca, cashmere, and raccoon, as well as Italian yarn.
ファッションライター南充浩
  • Adonisis Party Line
  • Adonisis
  • Prime Mission reversible tote bag
  • Prime Mission's sold-out red and green tote bag
  • Prime Mission Leather Jacket
  • Freya Creation's Lililyn
  • Freya Creation's Lililyn
  • Freya Creation's Lililyn
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