At Zero Base Omotesando, a collaboration shop between Kirin Hard Cidre and Gelato & Potato, Omotesando Cidre by Kirin Hard Cidre, is open for a limited time until August 22nd. Kirin Hard Cidre, which has been available at 6,500 restaurants nationwide since 2013, is a cider (a fermented apple drink) characterized by its refreshing fruity aroma and pleasant acidity. Fruitier than beer and drier than cocktails, it is enjoyed in a variety of ways, primarily by women in their 20s and 30s. Kirin Beer's first pop-up shop, Omotesando Cidre by Kirin Hard Cidre, is based on the concept of "Apple meets New!" and offers new ways to enjoy Kirin Hard Cidre in a casual, stand-style space. Transit General Office oversaw the space and menu, and the all-glass interior is unified with natural white tiles and wood-grain decor.

In the UK, where cider is becoming increasingly popular, it is commonly paired with fish and chips. However, this shop offers "Gelato & Potato," an ice cream cone topped with a scoop of mashed potatoes in various flavors. Its photogenic ice cream-like appearance, combined with the unexpected fact that it's actually mashed potatoes, has made it popular among trend-conscious women.

Other items on offer include original cocktails made with Kirin Hard Cider, as well as limited-edition "Gelato & Potato" flavors such as pizza, coconut, acai & mixed berry, edamame, taramo, and pumpkin. Limited-edition merchandise featuring cute apple logos and illustrations, such as tote bags, pouches, canisters, badges, and ballpoint pens, are also available. Additionally, approximately 50 restaurants around "Omotesandou Cider by Kirin Hard Cider" will be offering new menu items that go well with Kirin Hard Cider under the title "Apple meets New!" Among these, Royal Garden Cafe Aoyama is open until August 23rd as a collaboration with Kirin Hard Cider, offering the "Royal Garden Cidre Cafe." Guests can enjoy Kirin Hard Cider, limited-time food made with apples, and original hard cider cocktails. Additionally, if you take a photo of yourself trying out the new food with Kirin Hard Cider at a restaurant using the in-store photo spot and post it on Instagram with the hashtag "#hardcider," 100 people will be entered into a lottery to win a set of two 330ml bottles of Kirin Hard Cider.