The first store for MACKINTOSH LONDON, a British licensed brand being newly developed by Sanyo Shokai Co., Ltd. as one of its core businesses, opened on July 14th at Keikyu Department Store in Yokohama (1-6-1 Kamiooka Nishi, Konan-ku, Yokohama City, Kanagawa Prefecture).

The sales floor is located on the site of Burberry London, whose license agreement with Sanyo Shokai expired in June. The women's section on the fourth floor is approximately 125 square meters, and the men's section on the sixth floor is approximately 106 square meters. Both floors offer a wide range of items to meet customer needs, from formal wear to casual wear, leather goods, ties and other accessories.

Mackintosh London Division Manager Hideaki Nagai said, "We aimed for high quality that gives the kind of presence, dignity, and sense of security that has been around for a long time, so we can recommend it with confidence. At the customer order event held in the two days before the opening, we received orders worth 10 million yen, and bags, small leather goods, umbrellas and other accessories, which have not been widely offered at Burberry, have been particularly well received."

Mackintosh London, which debuted in the 2015-16 Autumn/Winter season along with the opening of its first store, offers an authentic total collection ranging from casual to formal wear, carrying on the traditions of Mackintosh, the leading British outerwear brand, aimed at socially established men and women aged 45 and over. The price ranges for women's items are: outerwear from 56,000 to 350,000 yen, jackets from 56,000 to 180,000 yen, dresses from 59,000 to 89,000 yen, cut and sewn items from 16,000 to 29,000 yen, and accessories from 12,000 to 190,000 yen. For men, outerwear from 49,000 to 450,000 yen, suits from 110,000 to 200,000 yen, jackets from 69,000 to 140,000 yen, cut and sewn items from 14,000 to 35,000 yen, and accessories from 5,500 to 140,000 yen.

The company will open 263 sales areas, mainly in department stores nationwide, over the next two months from mid-July to mid-September. The company plans to open 40 sales areas on a single day on August 26th, with the peak of openings expected in late August. The number of new stores will be the largest ever for the company, approaching the former Burberry number of 360. In addition, from July to August, the company will also be opening stores for "BLUE LABEL CRESTBRIDGE" and "BLACK LABEL CRESTBRIDGE", which will be launched by Yasuhiro Mihara from the 2015-16 AW season.