On October 15th, Sanyo Shokai unveiled the first collection outline for its licensed brand, Mackintosh London, which will launch in the Fall/Winter 2015-16 season under a license with British brand Mackintosh. Mackintosh London is positioned as Sanyo Shokai's next-generation flagship brand, replacing the Burberry brand, whose license agreement expires in Spring/Summer 2015. The brand's primary sales outlets are expected to be the women's ready-to-wear and men's traditional fashion zones of department stores nationwide. The company hopes to replace the current Burberry shops. The company hopes to open as many as 200 stores. The announced price range is 120,000 to 140,000 yen for cotton coats, 70,000 to 80,000 yen for women's jackets, and around 100,000 yen for men's suits. While Mackintosh is a factory brand famous for its rubberized coats, Sanyo Shokai has developed it as a women's and men's brand offering a complete line from apparel to accessories. Outerwear, of course, will be the core item, accounting for approximately 30% of the total lineup. A highlight is the imported rubberized coat, made using Sanyo Shokai's patterns and textiles from the UK, along with manufacturing methods. The lining is Mackintosh's house check. A total of 2,000 coats will be sold in a colorful range for both men and women, priced at ¥145,000 for women and ¥160,000 for men. Other items in the women's line include the brand's iconic 140-ply cotton trench coat with a silky sheen, accessories such as furs and scarves, and casual wear such as knitwear to wear under outerwear. The men's line includes business suits, silver accessories such as cufflinks and tie bars, and knitwear.

At a press conference held after the collection presentation, President and CEO Masahiko Sugiura expressed his enthusiasm, saying, "We are united both inside and outside the company in the idea of 'reexamining and rebuilding what truly makes good products,' and we want to make this a culmination of the company's efforts." Aiming to create a brand with the dignity and elegance worthy of Burberry customers, the company will inherit the traditional 200-year-old techniques of Mackintosh while offering products in Japan that are comparable to imported products. "We are currently touring department stores across the country, and the feedback is good. We will utilize the service we have cultivated at Burberry on the sales floor," said President Sugiura.

The company's immediate goal is to achieve sales of 20 billion yen in fiscal 2018. To achieve this, the company will make its largest investment ever.