Coen will open its first large-scale flagship store, the Coen General Store, on the third floor of Seibu Shinjuku Pepe on the 26th.

Based on the concept of a small town general store, the store aims to offer a product lineup that meets all age and gender needs. The store space will feature a 2m-wide main aisle that is wide enough for strollers, and rugs will be used in the fitting rooms, ensuring a barrier-free design. In addition, six new labels will be launched at the opening, each with a shop-in-shop format and a total of 14 small corners, including existing labels. The six new labels are OWL coen by South2 West8, a bag brand created in collaboration with Nepenthes; 1M[ile] WEAR coen, created by Americana's Hiroshi Kojima; Marine Bear Coen, a unisex line with a marine theme; kiosco coen, which stocks miscellaneous goods and stationery; Market, a shop offering clothing and accessories with a touch of ethnic costume; and puebcoen, a collaboration with miscellaneous goods manufacturer Puebuco. Celebrating its fifth anniversary, Coen is a brand of the UNITED ARROWS group. Based on the concept of "easy chic," the brand has implemented total direction, with the motto of "enjoy fashion casually," encompassing not only the products but also the store space and customer service. It has now grown into a store brand that is loved by people of all ages and genders, not just its core target audience of people in their 20s and 30s, and operates 59 stores nationwide, including Skytree Town Solamachi and Grand Front Osaka.