Ron Herman's world-first new concept store, "RHC Ron Herman," will open on the 21st at MARK IS Minato Mirai. The approximately 900-square-meter store will feature a wide variety of products, including clothing, sports gear, jewelry, tableware, daily necessities, and cosmetics. "The concept is a 'general store,' a store closely tied to everyday American life, selling groceries and daily necessities. We've gathered items that allow for a more enjoyable lifestyle, and we've purchased basic styles and created our own original products. We've toned down the fashionable feel from Ron Herman and expanded the range of items we carry. We offer items like gardening supplies and coffee beans that you won't find at Ron Herman. We've made towels out of thick fabric for heavy-duty use, and we're prioritizing everyday items," said a Ron Herman press representative. The back of the store will feature a seaside diner-themed dining corner, "RH Cafe." This will be our third store with a cafe. "Our current menu includes original dishes such as hamburgers inspired by those found in California diners. We also offer kids' plates to match the style of the building," he said.

To commemorate the opening, limited edition items will be released, including bicycles, Vans sneakers and Lucien Pellat-Finet knitwear.