HARE/PAN, a bread specialty store operated by T.H.S. Co., Ltd., will open a new store in Omotesando (Shibuya-ku, Tokyo) at 11:00 AM on March 21, 2021.
HARE/PAN is a bread specialty store specializing in "Jun Nama Shokupan," a bread characterized by its gentle sweetness and texture, made with carefully selected ingredients. Since its launch in 2018, the brand has expanded nationwide. With this latest opening, the total number of stores will reach 130. The Omotesando store will be the brand's first premium-priced store, and will offer "HARE/PAN Premium Danish" in addition to the standard "Jun Nama Shokupan," which previously only offered one type.
HARE/PAN Premium Danish: Harepan's first ever new bread product
In addition to the "Jun Nama Shokupan," which has previously only been available in one type, the Omotesando store will now be releasing a new "HARE/PAN Premium Danish." It was born from the desire to "make a croissant like Harepan," and was born from repeated trial and error. By folding a dough made with a perfect balance of carefully selected ingredients and then hand-braiding the dough into 27 layers, we have achieved a crispy outside and a fluffy texture within. And just like the "Jun Nama Shokupan," each Danish is carefully baked one by one to suit the day, temperature, and texture. A taste that can be enjoyed with all five senses.
Why Danish Now?
Until now, HARE/PAN has operated as a brand under the theme of "affordable everyday luxury." The opening of our Omotesando store aims to broaden the scope of HARE/PAN's possibilities while maintaining that image. HARE/PAN has previously had many stores in rural areas, but by opening in the city center, we hope to demonstrate that HARE/PAN's possibilities are endless.
As this is our first luxury line, we have newly developed the "HARE/PAN Premium Danish," which allows you to enjoy HARE/PAN's deliciousness in an even richer way. This product was born from our desire to create a croissant like HARE/PAN. We will continue to work hard so that our customers can enjoy HARE/PAN even more than before. (Masatatsu Kanemoto, Director, T.H.S Co., Ltd.)
Overview of "HARE/PAN premium" Omotesando store
・Store name: "HARE/PAN premium" Omotesando store
・Opening date and time: Sunday, March 21, 2021, 11:00am onwards
・Address: 3-5−1 Jingumae, Shibuya-ku, Tokyo 150-0001
・Telephone number: 03-6910-5090
・Business hours: 11:00am - 8:00pm (closes when sold out)
・Closed: Irregularly
▶Products available
"HARE/PAN Premium Danish"
・Price: 1,280 yen (tax included) for 1.5 loaves
・A premium Danish pastry created after much trial and error in the pursuit of making a croissant like Harepan
・Ingredients: Foods with wheat flour, milk, etc. as main ingredients/sugar/milk/
・Butter/honey/salt/baker's yeast, etc.
・Best before: 4 days from date of purchase when stored at room temperature (20°C to 25°C)
*As this product contains honey, it should not be fed to infants under 1 year of age.
Pure fresh white bread "HARE/PAN"
・Price: 1.5 loaves for 880 yen (tax included)
・A flavorful premium white bread made with a generous amount of carefully selected ingredients from Hokkaido
・Ingredients: Foods with wheat flour, milk, etc. as main ingredients/sugar/
・Margarine/butter/honey/salt/baker's yeast, etc.
・Best before: 4 days from date of purchase when stored at room temperature (20°C to 25°C)
*As this product contains honey, it should not be fed to infants under 1 year old.
About Harepan
Characterized by a fluffy sweetness and texture, our original blend of wheat flour, carefully selected Hokkaido fresh cream, carefully selected butter and margarine, and even honey gives our bread a unique flavor and a soft, gentle texture that is best enjoyed as is, without baking. We also strive to create safe and secure products, taking thorough measures to prevent foreign matter contamination and using no eggs so that people with allergies can enjoy our bread.
Since the brand's inception, Harepan has pursued flavors that convey "affordable luxury and abundance in everyday life," and has earned the patronage of a wide variety of customers, from children to adults. We hope to continue to share the deliciousness of Harepan with as many people as possible, and to help everyone face each day with a sense of enrichment through food.
Product Features
1. Commitment to Deliciousness
Because it's bread you eat every day, we've pursued a flavor you'll never tire of. Our unique blend of flour, Hokkaido fresh cream, carefully selected ingredients, and honey creates a soft, gentle sweetness, while precise time and temperature control achieves ultimate softness and a chewy texture like baby skin all the way to the crust.
2. Commitment to safety
Safety and security are a given, and as the products are egg-free, they can be enjoyed by people with egg allergies. Also, staff wear blue gloves when working, so even if one rips and gets mixed into the dough, it is easily identifiable.
3. Commitment to flavors that suit Japanese tastes
The company was started when the founder, who had always been devoted to Japanese food, wanted to make bread that went well with Japanese food. We strive to create pure, fresh bread that suits the Japanese dining table, and bake it carefully every day.
Company Overview
Total [in everything] / Heartwarming [with all our heart] / Service [to serve our customers]
T.H.S. is a company that continues to inspire the local community.
T.H.S. Co., Ltd. aims to be a company that is rooted in the local community and continues to inspire the local people. To achieve this, all staff must be happy and energetic. Our work is what we create, and our actions create joy for our customers. We want to be close to our customers, to bring them energy, smiles, and healing for tomorrow. That is our wish.
The Harepan business began with the pursuit of this idea. Because bread is something that we Japanese eat on a daily basis, we wanted to create a bread unlike anything anyone had ever encountered before. With this desire in mind, we made prototype after prototype in pursuit of a softness that goes beyond common sense, a flavor that lets you taste the ingredients, and a taste that never gets old. Harepan was born, a pure fresh bread that can be enjoyed with all five senses. We will continue to work hard every day to improve our products and services, which we put our heart into through this pure fresh bread.
・Company name: T.H.S Co., Ltd.
・President and CEO: Kanemoto Masahiko
・Head office address: 2-221-1 Yanaka-cho, Koshigaya City, Saitama Prefecture, 343-0856
・Established: February 2003
・Business activities: Restaurant management and restaurant franchise development
・Capital: 10,000,000 yen
・Number of employees: 180
・Telephone number: 048-940-5820
・FAX: 048-940-5564
・Website: https://www.hare-pan.com/
Click here for company press release details
HARE/PAN is a bread specialty store specializing in "Jun Nama Shokupan," a bread characterized by its gentle sweetness and texture, made with carefully selected ingredients. Since its launch in 2018, the brand has expanded nationwide. With this latest opening, the total number of stores will reach 130. The Omotesando store will be the brand's first premium-priced store, and will offer "HARE/PAN Premium Danish" in addition to the standard "Jun Nama Shokupan," which previously only offered one type.
HARE/PAN Premium Danish: Harepan's first ever new bread product
In addition to the "Jun Nama Shokupan," which has previously only been available in one type, the Omotesando store will now be releasing a new "HARE/PAN Premium Danish." It was born from the desire to "make a croissant like Harepan," and was born from repeated trial and error. By folding a dough made with a perfect balance of carefully selected ingredients and then hand-braiding the dough into 27 layers, we have achieved a crispy outside and a fluffy texture within. And just like the "Jun Nama Shokupan," each Danish is carefully baked one by one to suit the day, temperature, and texture. A taste that can be enjoyed with all five senses.
Why Danish Now?
Until now, HARE/PAN has operated as a brand under the theme of "affordable everyday luxury." The opening of our Omotesando store aims to broaden the scope of HARE/PAN's possibilities while maintaining that image. HARE/PAN has previously had many stores in rural areas, but by opening in the city center, we hope to demonstrate that HARE/PAN's possibilities are endless.
As this is our first luxury line, we have newly developed the "HARE/PAN Premium Danish," which allows you to enjoy HARE/PAN's deliciousness in an even richer way. This product was born from our desire to create a croissant like HARE/PAN. We will continue to work hard so that our customers can enjoy HARE/PAN even more than before. (Masatatsu Kanemoto, Director, T.H.S Co., Ltd.)
Overview of "HARE/PAN premium" Omotesando store
・Store name: "HARE/PAN premium" Omotesando store
・Opening date and time: Sunday, March 21, 2021, 11:00am onwards
・Address: 3-5−1 Jingumae, Shibuya-ku, Tokyo 150-0001
・Telephone number: 03-6910-5090
・Business hours: 11:00am - 8:00pm (closes when sold out)
・Closed: Irregularly
▶Products available
"HARE/PAN Premium Danish"
・Price: 1,280 yen (tax included) for 1.5 loaves
・A premium Danish pastry created after much trial and error in the pursuit of making a croissant like Harepan
・Ingredients: Foods with wheat flour, milk, etc. as main ingredients/sugar/milk/
・Butter/honey/salt/baker's yeast, etc.
・Best before: 4 days from date of purchase when stored at room temperature (20°C to 25°C)
*As this product contains honey, it should not be fed to infants under 1 year of age.
Pure fresh white bread "HARE/PAN"
・Price: 1.5 loaves for 880 yen (tax included)
・A flavorful premium white bread made with a generous amount of carefully selected ingredients from Hokkaido
・Ingredients: Foods with wheat flour, milk, etc. as main ingredients/sugar/
・Margarine/butter/honey/salt/baker's yeast, etc.
・Best before: 4 days from date of purchase when stored at room temperature (20°C to 25°C)
*As this product contains honey, it should not be fed to infants under 1 year old.
About Harepan
Characterized by a fluffy sweetness and texture, our original blend of wheat flour, carefully selected Hokkaido fresh cream, carefully selected butter and margarine, and even honey gives our bread a unique flavor and a soft, gentle texture that is best enjoyed as is, without baking. We also strive to create safe and secure products, taking thorough measures to prevent foreign matter contamination and using no eggs so that people with allergies can enjoy our bread.
Since the brand's inception, Harepan has pursued flavors that convey "affordable luxury and abundance in everyday life," and has earned the patronage of a wide variety of customers, from children to adults. We hope to continue to share the deliciousness of Harepan with as many people as possible, and to help everyone face each day with a sense of enrichment through food.
Product Features
1. Commitment to Deliciousness
Because it's bread you eat every day, we've pursued a flavor you'll never tire of. Our unique blend of flour, Hokkaido fresh cream, carefully selected ingredients, and honey creates a soft, gentle sweetness, while precise time and temperature control achieves ultimate softness and a chewy texture like baby skin all the way to the crust.
2. Commitment to safety
Safety and security are a given, and as the products are egg-free, they can be enjoyed by people with egg allergies. Also, staff wear blue gloves when working, so even if one rips and gets mixed into the dough, it is easily identifiable.
3. Commitment to flavors that suit Japanese tastes
The company was started when the founder, who had always been devoted to Japanese food, wanted to make bread that went well with Japanese food. We strive to create pure, fresh bread that suits the Japanese dining table, and bake it carefully every day.
Company Overview
Total [in everything] / Heartwarming [with all our heart] / Service [to serve our customers]
T.H.S. is a company that continues to inspire the local community.
T.H.S. Co., Ltd. aims to be a company that is rooted in the local community and continues to inspire the local people. To achieve this, all staff must be happy and energetic. Our work is what we create, and our actions create joy for our customers. We want to be close to our customers, to bring them energy, smiles, and healing for tomorrow. That is our wish.
The Harepan business began with the pursuit of this idea. Because bread is something that we Japanese eat on a daily basis, we wanted to create a bread unlike anything anyone had ever encountered before. With this desire in mind, we made prototype after prototype in pursuit of a softness that goes beyond common sense, a flavor that lets you taste the ingredients, and a taste that never gets old. Harepan was born, a pure fresh bread that can be enjoyed with all five senses. We will continue to work hard every day to improve our products and services, which we put our heart into through this pure fresh bread.
・Company name: T.H.S Co., Ltd.
・President and CEO: Kanemoto Masahiko
・Head office address: 2-221-1 Yanaka-cho, Koshigaya City, Saitama Prefecture, 343-0856
・Established: February 2003
・Business activities: Restaurant management and restaurant franchise development
・Capital: 10,000,000 yen
・Number of employees: 180
・Telephone number: 048-940-5820
・FAX: 048-940-5564
・Website: https://www.hare-pan.com/
Click here for company press release details
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