Korean unisex fashion brand ADERERROR opened its first global flagship store, "ADERERROR Tokyo Space," in Omotesando, Tokyo, on August 9, 2025.

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The brand's slogan is "But near missed things." They have embraced the strangeness and subtle sensations hidden in everyday life and sublimated them into unique designs. While fashion is at its core, the worldview of their anonymous creative group has earned them acclaim worldwide as a cultural experience that goes beyond mere clothing.

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The concept of “Continuum”——the space itself evolves
The newly opened "ADERERROR Tokyo Space" is composed as a multidimensional space that embodies the brand's worldview in three dimensions. The spatial concept is "Continuum." This is based on the motif of an organic cycle, from seeds to organisms, which expand and then eventually return to seeds again——

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A variety of objects and installations are placed throughout the store, offering visitors a sensory experience of surprise and discovery. The space itself has also been constructed like an "evolving organism," allowing visitors to become part of it and experience the "circulation" together.

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From Omotesando to the World——Set in Tokyo, the heart of Asian fashion
For Arder Eller, this flagship store is their third in Japan, following stores in Kobe and Osaka, and will serve as their first global flagship. The Omotesando location is an iconic location at the crossroads of Asian culture and fashion, chosen as a global base for communication.

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"Tokyo Space" will display the brand's entire lineup, including the main collection, the contemporary line "Significant," the seasonless "Essence," and the lifestyle goods line "A-ventory." It is a place where visitors can get a deeper insight into the brand's philosophy not only through the products themselves, but also through the space and concept.

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Limited items also available——Graphics that embrace the space
To commemorate the opening of the flagship store, limited edition "ADERERROR Tokyo Space" graphic T-shirts and caps will also be released. The graphics, inspired by the spatial design, come in two colors, black and white, for the T-shirt, and black for the cap, suggesting the feeling of "wearing the experience of Tokyo Space."

T-shirt 24,500 yen (tax included)
Cap 23,500 yen (tax included)

Using the form of fashion, Ader Error has always questioned the sense of what lies between "seeing" and "missing something." "ADERERROR Tokyo Space" is a place that visualizes this brand's stance as a space, and can be described as a "sensory device for rediscovering the everyday." Towards the yet unnamed beauty that lies hidden in the everyday. In this space, you will encounter a continuous stream of unexpected discoveries and creations.

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*Updated August 15 (images added)