Online research company MyVoice Communications conducted its third online survey on "luxury brands" from August 1st to 5th, receiving 10,074 responses.

The top 12 luxury brand recognition rates were "GUCCI" (84.5%), "HERMES" (84.0%), and "CHANEL" (80.8%), with high recognition rates of around 80%, while "EMILIO PUCCI" (18.9%), "Kate Spade" (22.1%), and "Bottega Veneta" (25.8%) only received recognition rates of 20-30%. Approximately 30% of respondents said they feel there are luxury brands that are gaining momentum, with the top three being "COACH" (8.9%), "Louis Vuitton" (8.5%), "Hermès" (5.2%), and "Gucci" (4.7%), followed by lesser-known brands such as "Marc Jacobs" (4.1%), "Chloé" (4.0%), and "Miu Miu" (3.9%).

The top luxury brands owned by respondents were "Coach" (21.5%), "Louis Vuitton" (19.6%), "Burberry" (19.3%), and "Gucci" (16.7%), each accounting for around 20%. Compared to past surveys, "Coach" is on the rise, with women outnumbering men by 26 points, while "Louis Vuitton," "Burberry," and "Gucci" are on the decline. The top brands for men were Burberry, Dunhill, Louis Vuitton, Gucci, and Coach.

In terms of brand-name items owned, other than bags and wallets, were fashion accessories (hats, belts, ties, stoles, mufflers, etc.), other accessories (key cases, card cases, pouches, key chains, etc.), and jewelry and accessories. Women outnumbered men in bags by 40 points and jewelry and accessories by 24 points. By favorite brand, Burberry topped fashion (clothing), Tiffany & Co. topped jewelry and accessories, and Montblanc topped stationery (notebooks, fountain pens, etc.).
< ... Among luxury brand purchasers in 2013, "bags" and "wallets" accounted for 10% each, totaling just over 20%. The most common place of purchase was "brand-owned shops within department stores" (39.3%), followed by "outlets," "overseas shops," and "brand-owned street stores."