YON Co., Ltd., the developer of the jewelry brand "YON" that uses only ethical and sustainable "lab-grown diamonds," will open its first pop-up store at Isetan Shinjuku for a limited time from March 17th to March 23rd, 2021, to coincide with the release of their new products.
■■■"Zero Collection" and other new products now on sale
Based on the popular theme of "zero x logic" since its debut, the brand will launch new products from the "Zero Collection," which expresses the logic of a future in which infinitely expanding energy forms soft curves, and the "Symbol Collection," which features symbolic motifs studded with sustainable lab-grown diamonds.
■ Zero Station Long Necklace
10K white gold or yellow gold set with lab-grown diamonds/total of 1.89ct
Price: White gold: 500,000 yen/excluding tax Yellow gold: 450,000 yen/excluding tax
■ Zero Station Bracelet
Lab-grown diamond set in 10K white gold or yellow gold / 1.08ct
Price: White gold 260,000 yen (excluding tax), Yellow gold 240,000 yen (excluding tax)
■ Symbol Cross 1ct / 5ct
Lab-grown diamond set in 10K white gold or yellow gold
□1ct
Price: White gold 150,000 yen (excluding tax), Yellow gold 140,000 yen (excluding tax)
□5ct *Custom order
Price: White gold 1.3 million yen (excluding tax), Yellow gold 1.2 million yen (excluding tax)
■[IGI Certificate Included] Sparkle Pierce T1.0ct
10K white gold with lab-grown diamond set / center stone 1.0ct
Price: White gold 1.2 million yen (excluding tax) *Limited to one available
■■■ First pop-up store opening at Isetan Shinjuku for a limited time from Wednesday, March 17th to Tuesday, March 23rd
Launched in the summer of 2020, YON has been gaining popularity among a wide range of people for its environmentally friendly brand concept that uses ethical and sustainable "lab-grown diamonds" and its universal, stylish designs, and will be opening its first limited-time pop-up store at Isetan Shinjuku. We hope you will take this opportunity to visit us.
Event period: Wednesday, March 17th to Tuesday, March 23rd, 2021
Location: Urban Closet/The Stage #2, Main Building, 2F, Isetan Shinjuku, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Opening hours: 10:00-19:00 *Please check the Isetan website for details on changes to opening hours, etc.
■■■ABOUT YON
■YON BRAND CONCEPT
"YON" was named based on the concept of "reach far, far away, in places we have yet to see, to people far, far away." With our desire to cherish the nature, people and future that lie beyond our reach, and with the hope that the Earth 100 years from now and beyond will remain a safe, beautiful planet full of greenery, and that the people of future generations will be able to live rich lives, the brand was established with the desire to express through YON what we can do now and what we can put into action.
■What are Lab-Grown Diamonds?
"Lab-Grown Diamonds" are the crystallization of human intelligence and the result of advances in technology. Although the environments in which they are created are different, they have the exact same scientific, physical and optical properties as natural diamonds, and are said to be a new generation of diamonds that have been certified as "genuine" by the U.S. Federal Trade Commission.
Unlike natural diamonds, which are mined from deep underground, lab-grown diamonds are grown in laboratories, and are therefore attracting global attention as a new form of ethical and sustainable diamond that is kind to the earth and does not cause environmental destruction or conflict. Celebrities and wealthy people from around the world who are highly conscious of social and environmental issues are investing in them, and they are attracting global attention.
■YON CREATIVE DIRECTOR
By appointing Yamashiro Yoko and hideya as creative directors, we hope to make lab-grown diamond jewelry more accessible and casual to wear through YON's brand concept and product designs.
Yoko Yamashiro
In addition to being a wedding planner, Yoko Yamashiro also operates a shop that selects dresses from fashion houses around the world and is active as a designer. Her designs cover a wide range of areas, including products and apparel.
She continues to create things and experiences that women aspire to, and has purchased over 1,000 dresses from all over the world. While assisting over 6,500 couples in weddings, she also spends over 100 days a year overseas, and her lifestyle has been featured in various media outlets. Based on the concept of "creating a world that tickles the heart," she works on a wide range of creations in various fields. He creates designs that "tickle the soul" through the things he sees and touches, enhancing his clients' corporate value and bringing joy to their customers.
hideya
As an art director, he continues to create everything that engages the senses, based on the concept of "Revolution - Unwavering Beauty." Born in 1985, he spent his teenage years in New York. After working in the entertainment industry, he has since become active not only as a musician, but also in spatial design, floral design, food creation, and video creation. His mystical, energetic works, reminiscent of scenes from a movie, are truly impressive.
His diverse activities include building comprehensive branding for a variety of brands, from art direction to event production, and comprehensive production of celebrity weddings. His clients include not only companies but also many socialites from around the world. He is an up-and-coming young artist.
■Brand Overview
Brand Name: YON
Sales Start Date: August 8, 2020
Products: Jewelry such as rings, earrings, and necklaces made with lab-grown diamonds
Typical Price Range: ¥50,000 - ¥300,000
Website: https://yon.co.jp/
Instagram: https://www.instagram.com/yon__jewelry/
Click here for company press release details
■■■"Zero Collection" and other new products now on sale
Based on the popular theme of "zero x logic" since its debut, the brand will launch new products from the "Zero Collection," which expresses the logic of a future in which infinitely expanding energy forms soft curves, and the "Symbol Collection," which features symbolic motifs studded with sustainable lab-grown diamonds.
■ Zero Station Long Necklace
10K white gold or yellow gold set with lab-grown diamonds/total of 1.89ct
Price: White gold: 500,000 yen/excluding tax Yellow gold: 450,000 yen/excluding tax
■ Zero Station Bracelet
Lab-grown diamond set in 10K white gold or yellow gold / 1.08ct
Price: White gold 260,000 yen (excluding tax), Yellow gold 240,000 yen (excluding tax)
■ Symbol Cross 1ct / 5ct
Lab-grown diamond set in 10K white gold or yellow gold
□1ct
Price: White gold 150,000 yen (excluding tax), Yellow gold 140,000 yen (excluding tax)
□5ct *Custom order
Price: White gold 1.3 million yen (excluding tax), Yellow gold 1.2 million yen (excluding tax)
■[IGI Certificate Included] Sparkle Pierce T1.0ct
10K white gold with lab-grown diamond set / center stone 1.0ct
Price: White gold 1.2 million yen (excluding tax) *Limited to one available
■■■ First pop-up store opening at Isetan Shinjuku for a limited time from Wednesday, March 17th to Tuesday, March 23rd
Launched in the summer of 2020, YON has been gaining popularity among a wide range of people for its environmentally friendly brand concept that uses ethical and sustainable "lab-grown diamonds" and its universal, stylish designs, and will be opening its first limited-time pop-up store at Isetan Shinjuku. We hope you will take this opportunity to visit us.
Event period: Wednesday, March 17th to Tuesday, March 23rd, 2021
Location: Urban Closet/The Stage #2, Main Building, 2F, Isetan Shinjuku, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Opening hours: 10:00-19:00 *Please check the Isetan website for details on changes to opening hours, etc.
■■■ABOUT YON
■YON BRAND CONCEPT
"YON" was named based on the concept of "reach far, far away, in places we have yet to see, to people far, far away." With our desire to cherish the nature, people and future that lie beyond our reach, and with the hope that the Earth 100 years from now and beyond will remain a safe, beautiful planet full of greenery, and that the people of future generations will be able to live rich lives, the brand was established with the desire to express through YON what we can do now and what we can put into action.
■What are Lab-Grown Diamonds?
"Lab-Grown Diamonds" are the crystallization of human intelligence and the result of advances in technology. Although the environments in which they are created are different, they have the exact same scientific, physical and optical properties as natural diamonds, and are said to be a new generation of diamonds that have been certified as "genuine" by the U.S. Federal Trade Commission.
Unlike natural diamonds, which are mined from deep underground, lab-grown diamonds are grown in laboratories, and are therefore attracting global attention as a new form of ethical and sustainable diamond that is kind to the earth and does not cause environmental destruction or conflict. Celebrities and wealthy people from around the world who are highly conscious of social and environmental issues are investing in them, and they are attracting global attention.
■YON CREATIVE DIRECTOR
By appointing Yamashiro Yoko and hideya as creative directors, we hope to make lab-grown diamond jewelry more accessible and casual to wear through YON's brand concept and product designs.
Yoko Yamashiro
In addition to being a wedding planner, Yoko Yamashiro also operates a shop that selects dresses from fashion houses around the world and is active as a designer. Her designs cover a wide range of areas, including products and apparel.
She continues to create things and experiences that women aspire to, and has purchased over 1,000 dresses from all over the world. While assisting over 6,500 couples in weddings, she also spends over 100 days a year overseas, and her lifestyle has been featured in various media outlets. Based on the concept of "creating a world that tickles the heart," she works on a wide range of creations in various fields. He creates designs that "tickle the soul" through the things he sees and touches, enhancing his clients' corporate value and bringing joy to their customers.
hideya
As an art director, he continues to create everything that engages the senses, based on the concept of "Revolution - Unwavering Beauty." Born in 1985, he spent his teenage years in New York. After working in the entertainment industry, he has since become active not only as a musician, but also in spatial design, floral design, food creation, and video creation. His mystical, energetic works, reminiscent of scenes from a movie, are truly impressive.
His diverse activities include building comprehensive branding for a variety of brands, from art direction to event production, and comprehensive production of celebrity weddings. His clients include not only companies but also many socialites from around the world. He is an up-and-coming young artist.
■Brand Overview
Brand Name: YON
Sales Start Date: August 8, 2020
Products: Jewelry such as rings, earrings, and necklaces made with lab-grown diamonds
Typical Price Range: ¥50,000 - ¥300,000
Website: https://yon.co.jp/
Instagram: https://www.instagram.com/yon__jewelry/
Click here for company press release details
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