Rough Trade, a record shop popular with Londoners and a popular tourist destination, will open in Brooklyn, New York, on November 25th. According to billboard.com, the store will be housed in a renovated film prop warehouse in Williamsburg, Brooklyn's art and fashion district, covering an area of approximately 1,300 square meters. Rough Trade's expansion into the US likely reflects the current US boom in indie music, Rough Trade's specialty, and the rapid growth in record sales in recent years. Amazon's vinyl sales have increased 745% since 2008, and Rough Trade's arrival in New York from the UK, where demand for vinyl records was already high, is likely aimed at meeting this demand. With vinyl records becoming a popular fashion item, it's likely you'll see many New Yorkers carrying Rough Trade-branded vinyl shopping bags. Just like in London, the store will also have space for in-store live performances. Artists with upcoming releases will likely use the store for promotional purposes, seeking the Rough Trade brand's endorsement. Having a well-known artist perform will also help Rough Trade strengthen its brand presence in the US. This expansion into the US could not have come at a better time. Rough Trade is a record shop specializing in indie music that opened near London's Notting Hill in 1978. It also started a label in 1978. It launched artists like The Smiths and The Monochrome Set, but the label went bankrupt in 1991. It is now a subsidiary of Beggars Group, and its label roster includes The Strokes and Belle and Sebastian. The store previously had locations in Nishi-Shinjuku and Harajuku in Japan.