Crocs Japan, a casual footwear brand that offers a wide range of products to suit every lifestyle, is announcing its second collaboration with Drew House, the apparel brand produced by Grammy Award-winning global artist Justin Bieber.
Courtesy of Ryan Good
http://www.crocs.co.jp/collaborations/justin-bieber.html

The Crocs x Justin Bieber with Drew House 2 collection, a pairing of the Classic Clog and socks, marks the brand's first ever set featuring white tall socks featuring the Drew House logo paired with Crocs' iconic Classic Clog. The lavender clogs come with an oversized Jibbitz™ charm featuring the Drew House mascot, Theodore, as well as the brand's characters and logo.

The bundle, featuring the iconic silhouette of the Classic Clog and socks featuring drawn house branding, reaffirms the Crocs and socks combination. The cozy vibe embodied in Justin's style and personality is also incorporated throughout the product, making this partnership even more special.

Justin Bieber himself said: "Pairing Crocs and socks is a great move. They're comfortable, fashionable, and, most importantly, they allow me to freely express my style. I'm thrilled to be collaborating with Crocs again."

Justin recently announced the release of his sixth studio album, "JUSTICE," on March 19th (UTC). The album features smash hits "Holy feat. Chance The Rapper," "Lonely feat. Benny Blanco," "Anyone," and "Hold On," which have amassed over 2 billion streams worldwide. With over 75 billion streams and over 70 million albums sold, Justin has truly established himself as one of the world's top artists. He's also the number one YouTube artist with over 60 million subscribers on his official YouTube channel, and he's the only artist worldwide with over 65 million monthly listeners on Spotify.

This collaboration follows the first release last October, which quickly sold out worldwide, making it a highly anticipated second collaboration for Crocs fans.

As part of this launch, fans will be surprised to find a Snapchat lens that lets them experience a nostalgic crane game. Fans can enjoy AR content by moving their face in front of the camera like a crane and collecting as many items as possible within the time limit. A total of 13 actual crane games will be installed in nine cities in China, and Justin himself will grant them the right to try out the game via his social media accounts. Heidi Cooley, Crocs' Global Marketing Director, commented on the collaboration, "As a digital-first brand, we aim to surprise Crocs fans and create a festivities online through this collaboration. By combining Justin's artistic passion with Crocs, we aim to delight consumers with unprecedented expression and, above all, to make their feet as comfortable as their socks." The limited-edition collaboration,
"Crocs x Justin Bieber with Drew House 2," will be available for purchase from 10:00 a.m. on Tuesday, March 16th, Japan time, on the official Crocs online store (http://www.crocs.co.jp/collaborations/justin-bieber.html). The retail price is 7,000 yen (excluding tax), and sizes range from 22cm to 29cm.

About Crocs
Crocs (Nasdaq: CROX) is a brand that offers innovative casual footwear for men, women, and children. It offers a footwear collection that combines comfort with styles loved by many. Almost all Crocs shoes are made with the company's proprietary "Croslite™" material, which provides excellent comfort.
As part of the Come As You Are™ campaign, in 2021 we will be launching a brand campaign that embodies the motto "Come As You Are™": "Keeping the wearer's feet comfortable at all times." For details about the campaign, please visit our official online store (https://www.crocs.co.jp), official Instagram (@crocsjp), official Twitter (@crocsJP), and official Facebook (@crocsJP).



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