Shu Uemura, the Japanese makeup artist brand, is pleased to announce that Naomi Watanabe, a comedian active not only in Japan but around the world, has been appointed the Shu Uemura Japan brand ambassador for the brand's popular, signature liquid foundation, Unlimited Lasting Fluid. To commemorate her appointment, special motif items and limited-edition kits created in collaboration with Naomi Watanabe will be available for a limited time starting August 2, 2021.
■A collaboration that brings out unique, unconventional beauty
Since its launch in 2019, Unlimited Lasting Fluid has become the brand's signature foundation. The Unlimited Series, which aims to achieve a natural, beautiful complexion that appears as if it were custom-made, meets the expectations of today's diverse society. In 2021, the third year since its launch, we collaborated with Naomi Watanabe, who continues to enjoy makeup and fashion freely and spread positive messages.
Her attitude of loving and cherishing oneself as oneself, her unconventional ideas, and her stunning performance are in line with Shu Uemura's ongoing pursuit of "unique beauty." Through this collaboration, we propose unique beauty that is more unconventional than ever before, filled with infinite possibilities.
■match yourself, be yourself - A color made for me. A fit made for me. Free myself. -
This campaign, featuring Naomi Watanabe, who embodies the unique beauty and diversity of her own beauty, expresses how the unique color and fit of Unlimited Lasting Fluid allow people to freely express themselves. Shu Uemura always supports people's diversity and free self-expression.
"Unlimited Lasting Fluid" is available in a wide range of 24 shades, created exclusively for Asians. Its light and thin texture blends evenly into bare skin, and the perfect color that seems to have been born from within will make your unique personality shine even more, creating a beautiful natural complexion.
In addition, to commemorate the campaign, limited edition charms and kits featuring the bold, stylish and humorous Naomi Watanabe are available.
Unlimited Naomi Special Charm
Receive a limited edition special charm with a Watanabe Naomi motif as a gift
■ Campaign period: August 2nd to September 30th, 2021
*Pre-sale begins from July 19th on the official online shop and in some stores
*Pre-orders begin from July 26th
■ Summary: Customers who purchase one Unlimited Foundation will receive a limited edition special charm as a gift.
Unlimited My Match Campaign Kit
Receive a popular cleansing oil and a limited edition pouch as a gift
■ Campaign period: August 2nd to September 30th, 2021
*Pre-sale begins from July 19th on the official online shop and in some stores
*Pre-orders begin from July 26th
■ Summary: Customers who purchase the Unlimited Foundation and Unlimited Block: Booster set will receive the popular Ultime8∞ Sublime Beauty Cleansing Oil 50mL and a limited edition pouch.
*You can choose from "Unlimited Lasting Fluid" or "Unlimited Glow Fluid" for your foundation.
*Cannot be used in conjunction with other campaigns.
*Due to limited quantities, this offer will end when stock runs out.
■Why "Unlimited Lasting Fluid" is so popular
"Unlimited Lasting Fluid" has won numerous best cosmetics awards in beauty and women's media, and is highly praised and loved by many people, from beauty professionals to ordinary customers. With a thin, light texture that almost melts into your skin and long-lasting properties, it is an item that is attracting even more attention as a foundation to use when wearing a mask.
24 shades to achieve the perfect match
The 24 shade variations have been carefully selected by makeup artists who are experts on Asian skin. You'll be able to find the perfect color that feels as if it was made for you.
Long-lasting so you don't have to worry about color transferring to your mask
The long-lasting formula is resistant to sweat and humidity and won't break down. It keeps your skin comfortable even when wearing a mask.
Lightweight texture that blends into bare skin
The lightweight texture blends into bare skin while providing coverage, spreading evenly for a natural finish.
Unlimited Lasting Fluid
24 shades / 35mL / SPF 24 PA+++
Suggested retail price: 6,160 yen each (tax included)
■Profile of Naomi Watanabe
Born October 23, 1987. Age 33. Originally from Ibaraki Prefecture. Belongs to Yoshimoto Kogyo. 12th class student at NSC Tokyo School. After breaking through with her Beyoncé impersonation, she has been active in a variety of fields, including TV, stage, and drama, and has become the Instagram queen with over 9.53 million followers (as of June 2021), the most in Japan. Her free-spirited enjoyment of makeup and fashion has resonated with people around the world, and she is now attracting attention as a fashion icon. She also produces her own fashion brand, "PUNYUS." About Shu Uemura: Shu Uemura is a makeup artist brand based in Tokyo, founded in 1967. Brand founder Shu Uemura was the first to elevate both makeup and skincare to the realm of beauty, based on the belief that "beautiful makeup begins with beautiful skin." Today, the brand continues to carry on that legacy, proposing "individual beauty" through a comprehensive approach that explores the forms, methods, and styles of beauty. Shu Tokyo Makeup Box and other brands are available primarily in department stores nationwide.
Website: https://www.shuuemura.jp
Twitter: @shuuemurajp
Click here for company press release details
■A collaboration that brings out unique, unconventional beauty
Since its launch in 2019, Unlimited Lasting Fluid has become the brand's signature foundation. The Unlimited Series, which aims to achieve a natural, beautiful complexion that appears as if it were custom-made, meets the expectations of today's diverse society. In 2021, the third year since its launch, we collaborated with Naomi Watanabe, who continues to enjoy makeup and fashion freely and spread positive messages.
Her attitude of loving and cherishing oneself as oneself, her unconventional ideas, and her stunning performance are in line with Shu Uemura's ongoing pursuit of "unique beauty." Through this collaboration, we propose unique beauty that is more unconventional than ever before, filled with infinite possibilities.
■match yourself, be yourself - A color made for me. A fit made for me. Free myself. -
This campaign, featuring Naomi Watanabe, who embodies the unique beauty and diversity of her own beauty, expresses how the unique color and fit of Unlimited Lasting Fluid allow people to freely express themselves. Shu Uemura always supports people's diversity and free self-expression.
"Unlimited Lasting Fluid" is available in a wide range of 24 shades, created exclusively for Asians. Its light and thin texture blends evenly into bare skin, and the perfect color that seems to have been born from within will make your unique personality shine even more, creating a beautiful natural complexion.
In addition, to commemorate the campaign, limited edition charms and kits featuring the bold, stylish and humorous Naomi Watanabe are available.
Unlimited Naomi Special Charm
Receive a limited edition special charm with a Watanabe Naomi motif as a gift
■ Campaign period: August 2nd to September 30th, 2021
*Pre-sale begins from July 19th on the official online shop and in some stores
*Pre-orders begin from July 26th
■ Summary: Customers who purchase one Unlimited Foundation will receive a limited edition special charm as a gift.
Unlimited My Match Campaign Kit
Receive a popular cleansing oil and a limited edition pouch as a gift
■ Campaign period: August 2nd to September 30th, 2021
*Pre-sale begins from July 19th on the official online shop and in some stores
*Pre-orders begin from July 26th
■ Summary: Customers who purchase the Unlimited Foundation and Unlimited Block: Booster set will receive the popular Ultime8∞ Sublime Beauty Cleansing Oil 50mL and a limited edition pouch.
*You can choose from "Unlimited Lasting Fluid" or "Unlimited Glow Fluid" for your foundation.
*Cannot be used in conjunction with other campaigns.
*Due to limited quantities, this offer will end when stock runs out.
■Why "Unlimited Lasting Fluid" is so popular
"Unlimited Lasting Fluid" has won numerous best cosmetics awards in beauty and women's media, and is highly praised and loved by many people, from beauty professionals to ordinary customers. With a thin, light texture that almost melts into your skin and long-lasting properties, it is an item that is attracting even more attention as a foundation to use when wearing a mask.
24 shades to achieve the perfect match
The 24 shade variations have been carefully selected by makeup artists who are experts on Asian skin. You'll be able to find the perfect color that feels as if it was made for you.
Long-lasting so you don't have to worry about color transferring to your mask
The long-lasting formula is resistant to sweat and humidity and won't break down. It keeps your skin comfortable even when wearing a mask.
Lightweight texture that blends into bare skin
The lightweight texture blends into bare skin while providing coverage, spreading evenly for a natural finish.
Unlimited Lasting Fluid
24 shades / 35mL / SPF 24 PA+++
Suggested retail price: 6,160 yen each (tax included)
■Profile of Naomi Watanabe
Born October 23, 1987. Age 33. Originally from Ibaraki Prefecture. Belongs to Yoshimoto Kogyo. 12th class student at NSC Tokyo School. After breaking through with her Beyoncé impersonation, she has been active in a variety of fields, including TV, stage, and drama, and has become the Instagram queen with over 9.53 million followers (as of June 2021), the most in Japan. Her free-spirited enjoyment of makeup and fashion has resonated with people around the world, and she is now attracting attention as a fashion icon. She also produces her own fashion brand, "PUNYUS." About Shu Uemura: Shu Uemura is a makeup artist brand based in Tokyo, founded in 1967. Brand founder Shu Uemura was the first to elevate both makeup and skincare to the realm of beauty, based on the belief that "beautiful makeup begins with beautiful skin." Today, the brand continues to carry on that legacy, proposing "individual beauty" through a comprehensive approach that explores the forms, methods, and styles of beauty. Shu Tokyo Makeup Box and other brands are available primarily in department stores nationwide.
Website: https://www.shuuemura.jp
Twitter: @shuuemurajp
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
