On June 17th, World held a Takeo Kikuchi 30th Anniversary Collection Exhibition at its Kita-Aoyama Building. Marking its 30th anniversary in April, the brand is working to further enhance its brand value with a focus on quality and sophistication. The 2014-15 Autumn/Winter collection and 30th anniversary collaboration items were exhibited, highlighting the brand's new direction and worldview. "Takeo Kikuchi" was founded by Takeo Kikuchi, who moved to World in 1984. As a pioneering DC brand, it has consistently led the way in Tokyo men's fashion. For the 2014-15 Autumn/Winter collection, the brand's target audience has shifted from the baby boomer generation to adult men in their 40s. Accordingly, the brand is using more high-quality imported materials for suits and jackets, and expanding its size range to accommodate changing body shapes. Casual items also feature revised silhouettes with men in their 40s in mind. The 30th anniversary logo will be used for one year starting in the fall/winter season. Starting in September, limited-edition items will be sold with a different theme every two months, including a collaboration with musician Tomoyasu Hotei, a close friend of Kikuchi's. The September and October months will focus on tailored wear, with items like a Chesterfield coat in collaboration with Hardy Amies and a set designed by Futoshi Nobukuni, the brand's former creative director. The white shirt originally sold at the brand's launch will be reissued with an updated silhouette, retaining the woven label. The November and December months will focus on British style, with items like jackets, ties, pocket squares, and scarves in collaboration with Hotei, as well as a duffle coat based on Montgomery's signature WINDSOR model and a D.R. Harris grooming set in a Takeo Kikuchi original pouch. The theme for January and February 2015 will be "Made in Japan." The brand will offer a selection of glasses, including a custom-made "Hakusan Megane" Round Classic, Kikuchi's favorite, and a custom-made "PUMA Kauto Star" sneaker, manufactured in Japan. Starting in September, the brand will air its first-ever fashion video. The brand also plans various other events to commemorate its 30th anniversary, including a fashion show. Kikuchi commented, "Thirty years may seem short, but it's actually a long time. I believe the brand has been successful, but this time, I wanted people to see what we should do for the future. The world has changed, and men's fashion has shifted from suits and ties to casual wear. I think we've been able to clearly express what the Takeo Kikuchi brand should do and how we can concretely propose improvements to quality."

Furthermore, regarding his activities as a designer, he said, "I have an atelier in the flagship store in Harajuku (Takeo Kikuchi Shibuya Meiji Dori Main Store), so I'll probably keep doing this until I die."