Mustard yellow sweatshirt (¥23,000), pants (¥19,000), T-shirt (¥12,000)
©Harper Smith
To launch his new lifestyle brand, Bruno Mars has teamed up with French premium lifestyle brand LACOSTE under the name designer "Ricky Regal." Inspired by Bruno Mars's lust for life and talent for succeeding in everything he undertakes, the collection combines Bruno's mysterious charm and unique style with Lacoste's signature sporty luxury. — Bruno Mars

White blouson (26,000 yen), purple shorts (16,000 yen)
©Harper Smith
The collaboration began in Los Angeles, where Bruno and Lacoste Creative Director Louise Trotter first met. Bruno Mars let his imagination run wild and pushed the boundaries, bringing Ricky Regal to life. His style expresses his passion for vibrant rhythms and his love for the Lacoste crocodile.

"When I'm onstage, I'm Bruno Mars. When I create gorgeous, luxurious clothes, I'm Ricky Regal."
— Bruno Mars

Creativity and Inspiration
The LACOSTE x Ricky Regal collection embodies the powerful combination of two energies: Bruno Mars and the Lacoste crocodile. This flamboyance and flamboyance are captured in ready-to-wear and accessories. The line, defined by flowing shirts and pop tracksuits, also includes shorts, polos, T-shirts, pants, socks, and Bruno Mars' signature aviator sunglasses. — Louise Trotter (Creative Director, Lacoste)

Sports luxury for everyday wear
A lineup that can be worn both casually and dressily.
— Louise Trotter (Creative Director, Lacoste)

Sports luxury for everyday wear
A lineup that can be worn casually or dressily.
— Louise Trotter (Creative Director, Lacoste)

Sports luxury for everyday wear
A lineup that can be worn casually or dressily.
— Louise Trotter (Creative Director, Lacoste)

Sports luxury for everyday wear
The LACOSTE x Ricky Regal collection features captivating and impactful colours such as mustard yellow, petrol green, eggplant purple, coral red and tie-dye. Supported by Lacoste's sportswear expertise, the vibrant styles are crafted from exquisitely crafted velvet, silk and cotton fabrics, enhancing the sleek look of the pieces, which can be worn individually or as part of a complete outfit.

"With LACOSTE x Ricky Regal, Bruno has created a luxury sportswear collection that combines Lacoste's heritage in sportswear with his own unique and seductive style."
— Louise Trotter


*All prices exclude tax
(C) Ricky Regal Holdings, LLC

＜Release Details＞
The first LACOSTE x Ricky Regal collection will be released exclusively at 18 stores worldwide on March 5, 2021, and will be available in Japan from March 8, 2021 at the following locations.

Lacoste Shibuya Store: Monday, March 8th – Tuesday, March 16th
Lacoste Online Store (http://laco.st/scPWEjTS): Monday, March 8th from 16:00
Isetan Mitsukoshi Online Store: Monday, March 8th from 16:00 - Tuesday, March 16th from 18:00
Isetan Shinjuku Men's Building 6F Men's Contemporary: Wednesday, March 10th - Tuesday, March 16th


Lacoste Customer Center 0120-37-0202


Since 1933, when the first polo shirt was produced, Lacoste has built its sporting heritage on Lacoste's unique lifestyles for women, men, and children, spreading a sense of cheerfulness and elegance around the world.

By fusing sport and fashion, Lacoste clothing is comfortable, inspires movement in everyday life, and allows for freedom of self-expression. Each collection line embodies Lacoste's timeless elegance through a harmony of creativity and tradition. Since the brand's founding, the aura of the crocodile logo has grown stronger as it has been passed down through generations of wearers, becoming an emblem that transcends style. Spreading from country to country, from one generation to the next, and from one fan to another, Lacoste pieces have established their status as icons that evoke a deep emotional connection to the brand.

Lacoste's timeless elegance fosters a vast community where all people respect and appreciate each other's values and differences.



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