French premium fashion and sports brand LACOSTE is launching its My Lacoste Artist Program exclusively at its Harajuku store. This year, in its seventh year, the program welcomes Japanese skateboarder and illustrator ESOW, who will release original merchandise starting May 15, 2025.
Courtesy of LACOSTE
The LACOSTE Harajuku store offers a fresh interpretation of the brand's DNA, incorporating elements of Harajuku, street style, French craftsmanship, Japanese aesthetics, sports, fashion, art, creativity, music, and cafés. Through collaborations with various brands and individuals, the program communicates the theme of "the chemical reactions that arise from connections through crocodiles." One of these initiatives, the My Lacoste Artist Program, teams up with artists active in a variety of fields to release limited edition collections featuring crocodile motifs that incorporate the creativity of each artist. Vol.1 was with MHAK/Masahiro Akutagawa, Vol.2 with Kagami Ken, Vol.3 with Soeda Nana, Vol.4 with MACCIU, Vol.5 with HAyU/Ogawa Manabu, and Vol.6 with imase, and each has resulted in a unique collection that can only be released through this program.
T-shirt (12,100 yen) / Courtesy of LACOSTE
This time, the unique design features an old man, an iconic motif in ESOW's work, wearing a Lacoste crocodile costume, and the text "LACOSTE HARAJUKU" is expressed in a graphic that looks like it was painted with a spray can. To give the cap a spray-painted look, special embroidery is applied to the area where the paint is dripping. Furthermore, a special skateboard deck featuring the same motif has been added, completing this special collection that is unique to ESOW.
T-shirt (12,100 yen) / Courtesy of LACOSTE
Sweatshirt (25,300 yen) / Courtesy of LACOSTE
Cap (12,100 yen) / Courtesy of LACOSTE
Skateboard deck (16,500 yen) / Courtesy of LACOSTE
ESOW
Born in Tokyo in 1972. He started skateboarding at the age of 13, moved to the United States at 17, where he encountered graffiti and created a unique style influenced by the Edo iki, his own roots. Based in Asakusa, he has been attracting attention for many years, exhibiting his works not only in Japan but also in the United States, Europe, and Asia. His media are wide-ranging and flexible, including paper, walls, wood, and three-dimensional objects. He is also active in a wide range of fields, providing work to a variety of brands and companies. He is a founding member of "T19," a pioneering group in Japanese skate culture, and is also a member of "Daizu Experiment," a group that has made its mark in the history of Japanese graffiti.
Contact:
Lacoste Customer Center
0120-37-0202
www.lacoste.jp
Courtesy of LACOSTEThe LACOSTE Harajuku store offers a fresh interpretation of the brand's DNA, incorporating elements of Harajuku, street style, French craftsmanship, Japanese aesthetics, sports, fashion, art, creativity, music, and cafés. Through collaborations with various brands and individuals, the program communicates the theme of "the chemical reactions that arise from connections through crocodiles." One of these initiatives, the My Lacoste Artist Program, teams up with artists active in a variety of fields to release limited edition collections featuring crocodile motifs that incorporate the creativity of each artist. Vol.1 was with MHAK/Masahiro Akutagawa, Vol.2 with Kagami Ken, Vol.3 with Soeda Nana, Vol.4 with MACCIU, Vol.5 with HAyU/Ogawa Manabu, and Vol.6 with imase, and each has resulted in a unique collection that can only be released through this program.
T-shirt (12,100 yen) / Courtesy of LACOSTEThis time, the unique design features an old man, an iconic motif in ESOW's work, wearing a Lacoste crocodile costume, and the text "LACOSTE HARAJUKU" is expressed in a graphic that looks like it was painted with a spray can. To give the cap a spray-painted look, special embroidery is applied to the area where the paint is dripping. Furthermore, a special skateboard deck featuring the same motif has been added, completing this special collection that is unique to ESOW.
T-shirt (12,100 yen) / Courtesy of LACOSTESweatshirt (25,300 yen) / Courtesy of LACOSTECap (12,100 yen) / Courtesy of LACOSTESkateboard deck (16,500 yen) / Courtesy of LACOSTEESOW
Born in Tokyo in 1972. He started skateboarding at the age of 13, moved to the United States at 17, where he encountered graffiti and created a unique style influenced by the Edo iki, his own roots. Based in Asakusa, he has been attracting attention for many years, exhibiting his works not only in Japan but also in the United States, Europe, and Asia. His media are wide-ranging and flexible, including paper, walls, wood, and three-dimensional objects. He is also active in a wide range of fields, providing work to a variety of brands and companies. He is a founding member of "T19," a pioneering group in Japanese skate culture, and is also a member of "Daizu Experiment," a group that has made its mark in the history of Japanese graffiti.
Contact:
Lacoste Customer Center
0120-37-0202
www.lacoste.jp
