From left: Awich: Sweatshirt ¥4,999, Shuhei Nomura: Sweatshirt ¥3,999, Jogger pants ¥3,999 WILYWNKA: Sweatshirt hoodie ¥4,999 Jogger pants ¥3,999
H&M will release "BlackEyePatch x H&M," a collaboration with street brand BlackEyePatch, which has been garnering attention both domestically and internationally, for its first-ever Japan-exclusive print collection using its menswear line, Blank Staples. Actor and model Shuhei Nomura, and hip-hop artists Awich and WILYWNKA serve as campaign models, and the collection will be available on the official online store (hm.com) and in select stores nationwide from March 4th.

About the Collection
The "BlackEyePatch x H&M" collection is H&M's first-ever Japan-exclusive print collection, featuring collaboration items with BlackEyePatch, a brand at the forefront of street culture. Blank Staples was launched last year as a line that serves as a blank canvas for collaborations, and its items, made from heavyweight cotton with a dry feel, focus on details that are important in streetwear, such as the silhouette created by dropped shoulders, the proportions of sweatpants, and the width of the ribbing at the neckline.

Sweatshirt Parka ¥4,999 Jogger Pants ¥3,999 Cap ¥1,499
Sweatshirt Parka ¥4,999
In addition, to give you a sense of the brand history of "BlackEyePatch," which created a buzz by sticking stickers on the streets, the clothes and cap come with a set of stickers inspired by the "BlackEyePatch" design, which are only available through this collaboration.
T-shirt ¥1,799
Long-sleeved T-shirt ¥2,499 Short jogger pants 2,999 yen Socks 799 yen
The collection items include street style staples such as T-shirts, long-sleeved T-shirts, sweatshirts, sweat hoodies, jogger pants, and short jogger pants, as well as special items such as socks and caps exclusive to this collection, with a total of 8 styles and 5 colors of items designed with graphics such as the brand logo, ``Handle with care'', and ``HOT'' labels that are synonymous with ``BlackEyePatch''.
T-shirt ¥1,799 Jogger pants ¥3,999
Sweatshirt parka 4,999 yen Jogger pants 3,999 yen
Sweatshirt parka 4,999 yen
【About the collaboration】
"BlackEyePatch x H&M" is based on H&M's streetwear collection, Blank Staples. BlackEyePatch's attitude of social responsibility is in line with H&M's beliefs and values, which led to this collaboration.

【BlackEyePatch Profile】
Around 2013, the brand's iconic logo stickers began to be spotted all over Tokyo and other areas. The brand also began producing merchandise around the same time. In 2015, they began releasing full-line collections, and in 2017 they took part in Amazon Fashion Week for the first time. Actual vintage car club members and skater models graced the stage.

【Campaign Model Profile】

Long-sleeved T-shirt ¥2,499 Jogger pants ¥3,999
・Nomura Shuhei (Born in Hyogo Prefecture in 1993. Not only is he active as an actor in movies and TV dramas, but he also loves snowboarding, skateboarding, BMX, and is well-versed in street culture such as fashion and music)

Sweatshirt ¥3,999 Jogger pants ¥3,999
・Awich (Born in Okinawa in 1986. Member of the hip-hop crew YENTOWN. Started her full-time music career at the age of 14 and later studied abroad in Atlanta, USA. Overcoming marriage, childbirth and the death of her husband, she made her breakthrough with the album "8" released in 2017.)

Sweatshirt ¥3,999 Short jogger pants ¥2,999
・WILYWNKA (Born in Osaka Prefecture in 1997. In addition to his solo work, he is also a member of the three-member unit Hentai Shinshi Club. After competing in the High School Rap Championship, he released his first album, SACULA, in 2018. He is also popular as a next-generation fashion icon.)

【Special offer for purchasers only】
The first 5,000 people to purchase any "BlackEyePatch x H&M" item in-store or online will receive a limited edition tabloid booklet, "Journal B."

"Journal B" is a limited edition free journal published to commemorate the "BlackEyePatch x H&M" collaboration. It features interviews with both brands and campaign models about the philosophy behind their clothing creations, their stance on today's society, and the chemistry they hope for from this collaboration.

Limited edition tabloid booklet "Journal B"
[Special offer for H&M members only]
13 H&M members will be randomly selected to receive special "BlackEyePatch" merchandise. Enter by following the steps below.

First prize: Family Crest Skateboard Deck (3 winners)
Second prize: Sticker Pack (10 winners)
*Please note that as this is a lottery, you will not be able to choose which of the above items you will receive.


1. If you are not yet an H&M member, please register.
2. Click "Apply" on the Benefits page in your member account and fill in the required fields.
How to register as an H&M member: https://www2.hm.com/ja_jp/login


Winners will be announced by email.


Monday, February 22, 2021 to Sunday, March 14, 2021

BlackEyePatch Family Crest Skateboard Deck
"BlackEyePatch" Sticker Pack
【Campaign Movie】
https://youtu.be/_DTt2sP3kfo
【Product Images】 *Some product images are excerpts.

1. AUTO COLLECTION
A collection using car-related graphics, such as the sign design of a car customization shop and paper fragrance hanging from the rearview mirror.


2. HANDLE WITH CARE COLLECTION
Centered around the brand's classic graphic, "Handle with care," the collection uses the body color to resemble the cardboard used for shipping, and mainly features graphics used on shipping labels.


3. STORE MERCH COLLECTION
A collection mainly featuring timeless graphics like those found on store commemorative items, merchandise, and other so-called souvenirs.


4. STREET GEAR COLLECTION
A collection inspired by motorsports. The print position and color create a motorsports atmosphere.


5. HOT COLLECTION
This collection is based on the HOT LABEL, which means "no open flames," and uses graphics of various commonly used ATTENTION motifs from around the world. All of the socks on sale this time are designed by the HOT COLLECTION.



【Collection Details】
Release Date: Thursday, March 4th
Number of Models: 8 models in 5 colors each
Price Range: 799 - 4,999
Available at: Official Online Store (hm.com) and the following stores
Hashtag: #blackeyepatchxhm

【Stores】 (Listed in alphabetical order)
Ario Kameari store, AEON MALL Okinawa Rycom store, AEON MALL Musashimurayama store, Utsunomiya Interpark store, Umeda store, Canal City Hakata store, Kyoto store, Kobe Harborland Umie store, Shibuya store, Shinsaibashi store, Shinjuku store, Terrace Mall Shonan store, Tenjin store, Nagoya Matsuzakaya store, Harajuku store, Futako Tamagawa Rise store, LaLaport Aichi Togo store, LaLaport TOKYO-BAY store, LaLaport Yokohama store, Landmark Plaza Yokohama store

*At H&M, the safety of our customers and all employees is our top priority, and we are taking various infection prevention measures. We ask that you also cooperate with infection prevention measures such as wearing a mask, sanitizing your hands when entering the store, and maintaining social distance while enjoying your shopping experience. Please note that we may impose limits on the number of people allowed inside the store when it is crowded.

【Campaign page link】
Preview page (available from 10am on February 22nd to 10am on March 4th)
URL: https://www2.hm.com/ja_jp/men/shop-by-feature/3253a-preview-blackeyepatch-hm.html

Campaign page (available from 10am on March 4th)
URL: https://www2.hm.com/ja_jp/men/shop-by-feature/3253a-blackeyepatch-hm.html

【H&M Magazine】
URL: https://www2.hm.com/ja_jp/life/culture/inside-h-m/blackeyepatch-hm.html

【About Blank Staples】
Blank Staples is a blank canvas for collaborations, conceived and created by H&M's men's design team, and as the season progresses, global creators will leave their own mark on the collection with limited-edition pieces.

Sustainable Material
Organic Cotton
Organic cotton uses less energy and water to produce than conventional cotton. What's more, it is grown without pesticides or chemical fertilizers and does not contain genetically modified seeds (GMOs). This improves soil quality, reduces greenhouse gas emissions, increases biodiversity, and improves working conditions for cotton farmers.

Recycled Cotton
Recycled cotton is made by cutting old clothing and fabric scraps down to the fiber level, blending them into new yarn, and weaving them into new fabric. Recycled cotton prevents old clothing and fabric scraps from ending up in landfills and reduces the use of natural resources.

BCI Cotton (Better Cotton Initiative)
BCI cotton is cotton certified by BCI (Better Cotton Initiative), a non-profit organization that trains cotton farmers on water efficiency, protecting wildlife, and reducing the use of harmful chemicals, and protects workers' rights. Because BCI cotton is sometimes mixed with conventional cotton, it does not carry a BCI certification tag.



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