The collection, which uses innovative materials such as Bananatex(R), a fiber made from banana stems, and VEGEA, a vegan leather made from grape skins and stems, will be available in selected stores and on the official online store (hm.com) from April 1st.


For its first-ever collaboration with a footwear brand, H&M will be releasing a collaborative collection with Good News, a British shoe brand known for its playful, retro-inspired sneakers and unwavering commitment to sustainability.

High-top sneakers ¥8,499
Sneakers ¥7,499
About the collection
"Good News x The H&M collection is a unisex sneaker collection made with materials that have a low environmental impact. It reexamines design and manufacturing processes, furthering both companies' goal of shifting to a circular economy throughout their entire operations. Seven sneaker styles and one sandal, each featuring vibrant '70s-inspired colors, feature recycled rubber soles and uppers made with recycled cotton, VEGEA (*1), a vegan leather made from grape skins, stems, and seeds discarded during winemaking, and Bananatex (R), a fiber made from banana stems. Three kids' sneaker styles will also be available exclusively on the official online store (hm.com).

Chunky Sneakers - ¥13,999
Sneakers ¥7,499
"Good "Collaborating with News brought good energy and positivity, and their creativity and drive for change has inspired our team. Together, we aim to be a better company. This collection is very bright and colorful, in contrast to the hazy and uncertain world we live in today. I love the variety of colors and innovative materials." (H&M Designer David Söderlund)

Chunky Sneakers - ¥11,999
"We are incredibly proud of our collaboration with H&M. H&M, a huge company, gave us the opportunity to rethink every element of our footwear. It was very important to us to create a collection that was as sustainable as possible, while still maintaining exciting and cool designs." (Nia Jones, co-founder of Good News)

"We hope to inspire other brands to take action and make a change. We need to join hands to create positive change. Right now, the world needs unity, not competition." (Ben Tattersall, co-founder of Good News)

Product Details (Unisex)

High-top sneakers ¥8,499
High-top sneakers ¥8,499
Sneakers ¥7,499
Sneakers ¥7,499
Sneakers ¥7,499
Chunky Sneakers ¥11,999
Chunky Sneakers ¥13,999
Sandals ¥5,999
Product Details (Kids' Edition)


Sneakers ¥3,499
High-top sneakers ¥4,999
Chunky sneakers ¥5,999
About "Good News"
"Good "Good News" is an eco-friendly footwear brand founded in London in 2016 by Nia Jones and Ben Tattersall. Working in the fashion industry, they witnessed firsthand the amount of waste generated during the footwear manufacturing process. Their answer to this problem was to launch "Good News," with the goal of bringing a little bit of good news to the world and making a difference while keeping smiles on their faces. They've never looked back, and continue to explore new and innovative materials for producing footwear.


About Sustainable Materials
(*1)VEGEA
VEGEA is an innovative vegan leather made from grape skins, stems, seeds, and other by-products discarded during winemaking. Not only does it reduce waste, but it also eliminates the need for a tanning process, reducing the amount of water and chemicals used and the burden on the environment.

(*2) Bananatex(R)
Made from banana stalks and treated with beeswax, Bananatex(R) is a durable, waterproof fabric. Not only does it require no chemical treatment, but the wild bananas also contribute to the reforestation of eroded areas and the prosperity of local farmers.

Collection Details


Campaign Page
URL: https://www2.hm.com/ja_jp/men/shop-by-feature/3103b-good-news-x-hm.html

Release Date: Thursday, April 1st
Number of Product Types: Unisex 8 types (EUR sizes 36-44) / Kids 3 types (EUR sizes 26-33)
Price Range: 3,999 yen - 13,999 yen
Available in: Shibuya Store, Shinjuku Store and official online store (hm.com)


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