(Puff sleeve knit sweater: ¥7,999; Tulle dress: ¥16,999; High-waisted shorts: ¥1,299; Thigh-high boots: ¥29,999; Earrings: ¥5,999)H&M is pleased to reveal full product information and campaign images for "TOGA ARCHIVES x H&M," a collaboration with TOGA.
The collection is a collaboration with TOGA, the Tokyo-based independent luxury label founded by Yasuko Furuta in 1997, which creates wardrobe masterpieces with an inquisitive sensuality and experimental approach. The collection offers exciting new interpretations of avant-garde yet accessible TOGA hits from the past, with a modern twist.
The TOGA ARCHIVES x H&M collection will be available in select stores and at the H&M official online store (hm.com) worldwide from September 2nd.
About the Campaign Images and Film
Set against the backdrop of the brutalist housing estates of London's Barbican Estate, the campaign images, styled by stylist Jane How and photographed by photographer Johnny Dufort, feature many of TOGA ARCHIVES x H&M's most popular items.
(From left: Rose print dress 16,999 yen, buckle belt 12,999 yen, marble print dress 19,999 yen, pumps 24,999 yen, earrings 5,999 yen)
(Reversible bomber jacket 19,999 yen, tuxedo shorts 9,999 yen)Hybrid trench coats, deconstructed shirt designs, pleated skirts, meticulous tailoring and glamorous accessories take center stage, with ingenuity sure to amaze even the most modern fashion enthusiast.
(From left: Sleeveless Dress ¥14,999, Check Pants ¥9,999, Pumps ¥24,999, Earrings ¥5,999, Blazer ¥19,999, Tuxedo Shorts ¥9,999, Striped Shirt ¥7,999, Brogue Boots ¥29,999, Blazer ¥16,999, Wide Leg Pants ¥12,999)About the Women's Collection
For women, key items include a wool twill trench coat that allows you to enjoy changing silhouettes, an oversized gray blazer with beads studded on the chest pocket, and a navy dress with TOGA's trademark cutouts and embellishments. For accessories, attention is also paid to pumps that combine cool western heels with studs to create a delicate yet tough impression, as well as beaded earrings and large necklaces around the collar.
(Knit sweater 9,999 yen, Check pleated skirt 9,999 yen, Earrings 5,999 yen)
(Marble print dress 19,999 yen, Buckle belt 12,999 yen, Pumps 24,999 yen)
(Striped shirt: ¥7,999, Jumpsuit: ¥16,999, Pumps: ¥24,999, Earrings: ¥5,999)About the Men's Collection
Meanwhile, the blue striped shirt, with its intricate pattern creating a beautiful silhouette, and the lustrous sheer V-neck jumper can be paired with key items like a reversible bomber jacket lined with a vintage scarf pattern.
(Hooded jacket 19,999 yen, wool pants 12,999 yen, brogue boots 29,999 yen)
(Striped shirt 7,999 yen, sheer V-neck jumper 7,999 yen, resort print pants 9,999 yen, brogue boots 29,999 yen)
(Patched top: ¥12,999, Wool pants: ¥12,999, Brogue boots: ¥29,999)"What makes Yasuko Furuta's unique work for TOGA so appealing is that H&M is a big fan of her versatile designs. Her signature cut-outs, for example, are glamorous whether worn against the skin or with a sequined underlayer. We're thrilled to be able to share her playful yet intelligent style with our customers and look forward to seeing the stylish outfit combinations they create." (Ann-Sofie Johansson, Creative Advisor, H&M) "Fashion can communicate ideas and interests instantly and non-verbally. With TOGA, we explored the concept of empowering our customers with their own personalities and making decisions that instantly express their individuality. With this H&M collection, we hope to introduce this concept to people all over the world." (TOGA Founder and Creative Director Yasuko Furuta)
About Japan-Exclusive Items
Women's Collection
(Pumps ¥24,999)Men's Collection
(Oxford Shoes ¥24,999)Product Details
*Excerpts shown.
(T-shirt 3,999 yen)
(Pleated skirt 12,999 yen)
(Hooded parka 8,499 yen)
(Wool coat 24,999 yen)
(Resort print shirt 9,999 yen)
(Knit sweat top 9,999 yen)
(Necklace 14,999 yen)
(Belt ¥12,999)Collection Details
Number of Product Types: 55 (including women's, men's, accessories, and color variations)
Price Range: ¥1,299 - ¥29,999 (all prices include tax)
Release Date: Thursday, September 2nd
Available at: Select stores and the official online store (hm.com)
Hashtag for Social Media Posts: #TOGA_ARCHIVESxHM
H&M Magazine: https://www2.hm.com/ja_jp/life/culture/inside-h-m/under-the-loupe-toga-archives-x-hm.html
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