Michael Kors has announced new activities for its "WATCH HUNGER STOP" campaign, which aims to eradicate hunger.

This campaign commemorates World Food Day on October 16th. Michael Kors collaborated with the United Nations World Food Programme (WFP) to release a special "100 Series" watch in April last year. For every watch sold, 100 nutritious meals are delivered to affected areas.

As part of this initiative, a new limited-edition special charity watch (38,000 yen) will be released worldwide on October 1st. The watch features a rose gold-tone stainless steel case and a world map on the dial. The back is engraved with Michael Kors' signature and the campaign name "WATCH HUNGER STOP." Two sizes are available: 38mm and 45mm.

In advance of the campaign, Academy Award-winning actress Halle Berry, who has been supporting the campaign since its inception, visited Nicaragua in July on behalf of the campaign. She visited the school lunch program, and footage of her visit will be broadcast on CNN on October 16th. It will then be posted on the Michael Kors microsite. A prize program is being planned for October, allowing the general public to visit the program. Michael Kors will cover the travel, accommodation, and food expenses for the winner and one friend. They will also receive a "100 Series" gift. Applications can be made through the brand's official website.

On World Food Day, October 16th, the Michael Kors Omotesando store will be giving away free T-shirts. By posting a photo of yourself wearing the T-shirt on social media with the hashtag #WatchHungerStop, you can help spread awareness of Michael Kors' efforts. Additionally, all Michael Kors stores will be accepting donations to the United Nations World Food Programme (WFP) during the month of October. A donation of 1,000 yen will provide one child with a month's worth of food.