Hobonichi Co., Ltd. is releasing an incredibly fresh 100% juice. These frozen products capture the deliciousness of freshly squeezed juice and are easy to drink—just thaw them under running water. The first products in the lineup include two varieties of "carrots" harvested in winter, when the sweetness is said to be enhanced, and "honey kale" (green juice).
The carrots are sweet and mellow, like fruit. "Honey kale" has little bitterness or harshness, making it a recommended choice for those who have previously resisted green juice. With health as our number one priority, no synthetic pesticides or additives are used. Enjoy the smooth texture and clean flavor and aroma of the ingredients.
Make your morning routine a refreshing experience with freshly squeezed flavor and an addictive refreshing taste. "Hata de Shibori," Hobonichi's first fresh juice, based on the concept of "squeezing all the nutrients from the fields," will be available on the online Hobonichi Store from January 27th. It will also be available for pre-sale at the "Hobonichi Snack Exhibition," which will be held at Shibuya Parco from January 23rd. More information on "Hata de Shibori" https://www.1101.com/store/hatake/
Easy to drink, good for you, and delicious. The Hobonichi food team had always wanted to create such a juice. One day, they met the people at Bell Farm, a farm in Tsukuba City, Ibaraki Prefecture, that has been diligently cultivating crops for 30 years, and this is when the project began in earnest. After about a year of trial and error, we finally created a fresh, 100% juice based on the concept of "squeezing all the nutrients from the fields."
Five Features of "Hata de Shibori"
<An Original Hobonichi>This is an original Hobonichi juice that is not blended with any other varieties.
<Fresh>With a processing plant located next to the fields, we can juice the fruit in as little as two hours after harvest.
<No synthetic pesticides>No additives are added during the juice process.
<Preserved Deliciousness>Our unique "slow-pressing method" allows you to enjoy the clean flavor and aroma of the ingredients.
<Easy Every Morning>Even on busy mornings, simply thaw the juice under running water for instant enjoyment.
The first products in the lineup are two types of fruit-sweet "Carrot" and the easy-to-drink "Honey Kale" (green juice).
(Kale)
Refreshingly sweet "Honey Kale" 100g, 30 bags, 6,480 yen (tax included)
This juice (green juice) is made from "Honey Kale," a variety with a strong sweetness and little harshness. It is also recommended for those who have tried drinking green juice for health reasons but gave up because they didn't like the taste.
(Carrot)
So sweet "Kyo Kurenai" 100g, 30 bags, 7,452 yen (tax included)
With its vibrant red appearance and rich sweetness that you can taste in one sip, this fruit-like carrot juice will have many people wondering, "Is this really a carrot?"
(Carrot)
Mellow wild "Hitomi Gosun" 100g pack of 30 bags 7,452 yen (tax included)
This carrot juice is made using the rare "Hitomi Gosun" variety of carrot, which is rarely found on the market. It is fruity and mellow, like a persimmon. It has a refreshing taste that you will never get tired of.
For those who purchase online, the product will be delivered frozen (by refrigerated delivery). Please store in the freezer after arrival. In addition to the above set, we also have an assortment set recommended for beginners, which allows you to try five bags of each of the three varieties: two types of "carrot" and one of "honey kale", as well as a set that includes special cups made by glass artist Takahashi Yoshihiko.
●About Bell Farm's Fields
With the theme of "coexistence," they continue to create their ideal fields without using synthetic pesticides. For 30 years, they have been growing vegetables using only sun, fertile soil, and the hands of the people involved. They use home-fermented compost instead of chemical fertilizers, and they use herbs to keep insects away from the crops instead of synthetic pesticides. This is a farm they are proud of, full of unique ideas that were born from observing their crops every day. Even something as simple as weeding is no easy task in such a vast field, but as the farm manager says, "The bright and cheerful appearance of the carrots after weeding is a joy that cannot be replaced by anything else." Of course, no additives are added when processing the juice. Please enjoy the natural flavor of the ingredients.
https://youtu.be/ibLL-_LWC_4
●Pre-sale begins January 23rd at the Hobonichi Snack Exhibition on the 8th floor of Shibuya Parco.
At the "Hobonichi Snack Exhibition," currently being held at Hobonichi Sunday on the 8th floor of Shibuya PARCO, "Hard-Squeezed" juices will be available for pre-sale from January 23rd to January 31st. The juices on sale are "Honey Kale" (green juice) (216 yen including tax), and the carrot "Kyo Kurenai" and "Hitomi Gosun" (248 yen each including tax). Individual bags are not available online, so if you'd like to try them first, please do so. Those who purchase three bags at the venue will receive a pair of original work gloves as a gift. *As these are frozen products, ice packs and cooler bags (for an additional fee) will be available to purchase.
[Hobonichi Snack Exhibition. 】
Dates: Saturday, January 16th, 2021 - Sunday, January 31st, 2021
Time: 11:00 AM - 8:00 PM *Open until 5:00 PM on January 31st.
Location: "Hobonichi Sunday" Shibuya PARCO 8F, 15-1 Udagawa-cho, Shibuya-ku
Admission: Free
For more information about the event, please visit https://www.1101.com/hobonichiyobi/exhibition/3753.html
Click here for company press release details
The carrots are sweet and mellow, like fruit. "Honey kale" has little bitterness or harshness, making it a recommended choice for those who have previously resisted green juice. With health as our number one priority, no synthetic pesticides or additives are used. Enjoy the smooth texture and clean flavor and aroma of the ingredients.
Make your morning routine a refreshing experience with freshly squeezed flavor and an addictive refreshing taste. "Hata de Shibori," Hobonichi's first fresh juice, based on the concept of "squeezing all the nutrients from the fields," will be available on the online Hobonichi Store from January 27th. It will also be available for pre-sale at the "Hobonichi Snack Exhibition," which will be held at Shibuya Parco from January 23rd. More information on "Hata de Shibori" https://www.1101.com/store/hatake/
Easy to drink, good for you, and delicious. The Hobonichi food team had always wanted to create such a juice. One day, they met the people at Bell Farm, a farm in Tsukuba City, Ibaraki Prefecture, that has been diligently cultivating crops for 30 years, and this is when the project began in earnest. After about a year of trial and error, we finally created a fresh, 100% juice based on the concept of "squeezing all the nutrients from the fields."
Five Features of "Hata de Shibori"
<An Original Hobonichi>This is an original Hobonichi juice that is not blended with any other varieties.
<Fresh>With a processing plant located next to the fields, we can juice the fruit in as little as two hours after harvest.
<No synthetic pesticides>No additives are added during the juice process.
<Preserved Deliciousness>Our unique "slow-pressing method" allows you to enjoy the clean flavor and aroma of the ingredients.
<Easy Every Morning>Even on busy mornings, simply thaw the juice under running water for instant enjoyment.
The first products in the lineup are two types of fruit-sweet "Carrot" and the easy-to-drink "Honey Kale" (green juice).
(Kale)
Refreshingly sweet "Honey Kale" 100g, 30 bags, 6,480 yen (tax included)
This juice (green juice) is made from "Honey Kale," a variety with a strong sweetness and little harshness. It is also recommended for those who have tried drinking green juice for health reasons but gave up because they didn't like the taste.
(Carrot)
So sweet "Kyo Kurenai" 100g, 30 bags, 7,452 yen (tax included)
With its vibrant red appearance and rich sweetness that you can taste in one sip, this fruit-like carrot juice will have many people wondering, "Is this really a carrot?"
(Carrot)
Mellow wild "Hitomi Gosun" 100g pack of 30 bags 7,452 yen (tax included)
This carrot juice is made using the rare "Hitomi Gosun" variety of carrot, which is rarely found on the market. It is fruity and mellow, like a persimmon. It has a refreshing taste that you will never get tired of.
For those who purchase online, the product will be delivered frozen (by refrigerated delivery). Please store in the freezer after arrival. In addition to the above set, we also have an assortment set recommended for beginners, which allows you to try five bags of each of the three varieties: two types of "carrot" and one of "honey kale", as well as a set that includes special cups made by glass artist Takahashi Yoshihiko.
●About Bell Farm's Fields
With the theme of "coexistence," they continue to create their ideal fields without using synthetic pesticides. For 30 years, they have been growing vegetables using only sun, fertile soil, and the hands of the people involved. They use home-fermented compost instead of chemical fertilizers, and they use herbs to keep insects away from the crops instead of synthetic pesticides. This is a farm they are proud of, full of unique ideas that were born from observing their crops every day. Even something as simple as weeding is no easy task in such a vast field, but as the farm manager says, "The bright and cheerful appearance of the carrots after weeding is a joy that cannot be replaced by anything else." Of course, no additives are added when processing the juice. Please enjoy the natural flavor of the ingredients.
https://youtu.be/ibLL-_LWC_4
●Pre-sale begins January 23rd at the Hobonichi Snack Exhibition on the 8th floor of Shibuya Parco.
At the "Hobonichi Snack Exhibition," currently being held at Hobonichi Sunday on the 8th floor of Shibuya PARCO, "Hard-Squeezed" juices will be available for pre-sale from January 23rd to January 31st. The juices on sale are "Honey Kale" (green juice) (216 yen including tax), and the carrot "Kyo Kurenai" and "Hitomi Gosun" (248 yen each including tax). Individual bags are not available online, so if you'd like to try them first, please do so. Those who purchase three bags at the venue will receive a pair of original work gloves as a gift. *As these are frozen products, ice packs and cooler bags (for an additional fee) will be available to purchase.
[Hobonichi Snack Exhibition. 】
Dates: Saturday, January 16th, 2021 - Sunday, January 31st, 2021
Time: 11:00 AM - 8:00 PM *Open until 5:00 PM on January 31st.
Location: "Hobonichi Sunday" Shibuya PARCO 8F, 15-1 Udagawa-cho, Shibuya-ku
Admission: Free
For more information about the event, please visit https://www.1101.com/hobonichiyobi/exhibition/3753.html
Click here for company press release details
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