Hobonichi offers a wide variety of clothing. These brands, which usually operate online, include LDKWARE, a collaboration with apparel brand YAECA; weeksdays, which creates new projects every week with stylist Masako Ito; hobonichi + a., created with illustrator Ayumu Ohashi; O2, which offers classic lines; STAMP & DIARY, popular for its high-quality basics; and the comfortable clothing series created by stylist Setsuko Todoroki. 
These apparel brands, which usually operate online, will be holding the "Hobonichi Apparel 2021 Spring/Summer Exhibition & Sales Event." You can try on and purchase new items at "TOBICHI Tokyo." Some items will be available for pre-order or purchase ahead of their online release. Customers who purchase eligible items during this event will also receive a free sample bottle of laundry detergent from Sentaku Brothers. Come find your favorite this spring and summer!
For more details, please visit https://www.1101.com/tobichi/tokyo/exhibition/detail/?p=7896

Hobonichi apparel. 2021SS Exhibition & Sales Event
Dates: 11:00-19:00, Wednesday, April 21st to Sunday, April 25th, 2021
Venue: TOBICHI Tokyo, 1F Hobonichi Kanda Building, 3-18 Kanda Nishikicho, Chiyoda-ku, Tokyo
Admission is free
Participating brands: LDKWARE/weeksdays/hobonichi + a./〈O2〉/STAMP & DIARY/Comfortable clothes made by Todoroki Setsuko
Customers who purchase eligible products will receive a free trial bottle (100ml) of LIVRER YOKOHAMA Laundry Detergent Bergamot, made by the Sentaku Brothers.
 
We'd like to introduce the brands participating in the "Hobonichi Apparel 2021SS Exhibition & Sales Event."
"Hobonichi Apparel" is preparing a steady stream of new products this season. While each brand is listed as a separate store on the Hobonichi Itoi Shimbun website, this time six brands will be gathered together, from brands that are already on sale to those that are about to be released.
●LDKWARE (2021SS new arrivals, limited quantity)
 
 
"LDKWARE," created in collaboration between apparel brand YAECA and Hobonichi, is, as the name suggests, clothing to wear in the living room, dining room, and kitchen. It can be used for cooking, cleaning, doing laundry, welcoming guests, going out, and as a "home uniform" to wear every day. For the new season, we are introducing the first "light LDKWARE" collection, which uses thin, light, high-quality shirt fabric instead of the previous heavy fabric. This spring's seasonal colors are "Moon White," which evokes the image of "white dyed in moonlight," and "Flaxen," which is reminiscent of the color of spun flax thread. You can feel the lightness even in the colors.
 
●weeksdays (Pre-sale)
"weeksdays" is a content and online shop within "Hobonichi" produced by stylist Ito Masako. We gather unique items that are hard to find and are only sold here, and every week we announce and release new projects. "Weeks" and "Days" are combined into one store name, which conveys the idea that "something fun happens every day." For this exhibition and sale, we have summer hats from "chisaki" and flat shoes from "Stilmoda," which can be easily coordinated with a variety of outfits. Try them on, wear them, and find your favorite.
●〈O2〉 (Partially available for pre-sale, partially available for pre-order)
O2 (Otsu) is a Hobonichi series that creates "cool new classics." They may be simple, but putting them on makes you feel good. We create classic items that you will enjoy using over and over again, and that you will want to keep close by every day. This year, we have developed brightly colored T-shirts that will cheer you up just by wearing them, as well as stylish items that are refreshing to wear even on scorching hot days, made from a new material that combines washi paper and cotton.
● "hobonichi + a." (A dot) / "hobonichi + aa." (Double A dot) (2021SS new item, limited quantity sale) A brand created in collaboration between Hobonichi and "a.", a brand created by illustrator Ohashi Ayumu. This spring/summer collection features a handsome impression that is crisp and not too sweet, as well as light items with vibrant colors and shapes that will lift your spirits.
 
 
●STAMP AND DIARY (Pre-order)
Basic and high quality. STAMP AND DIARY clothes are like "good tools" that are integrated into your life and that you'll want to touch every day. This year's lineup includes four types of blouses perfect for summer, wide-leg pants, a skirt, and a long-selling two-way cardigan.
 
● Comfortable Clothes Made by Setsuko Todoroki. (Pre-order)
The BIWA COTTON series is a staple among the "Comfortable Clothes Made by Setsuko Todoroki," produced by stylist Setsuko Todoroki. Rooted in the "chijimi" weaving technique that has been used since the Edo period, this 100% cotton Biwa cotton is stretchy, smooth, and comfortable, and offers a "casual yet elegant" design.
 
*Event Request: To ensure your safety during the exhibition, please read this information https://www.1101.com/n/s/realspace_info_2020/index.html before visiting. We will be holding the event with a focus on cleanliness and safety.
 
Click here for company press release details
 
These apparel brands, which usually operate online, will be holding the "Hobonichi Apparel 2021 Spring/Summer Exhibition & Sales Event." You can try on and purchase new items at "TOBICHI Tokyo." Some items will be available for pre-order or purchase ahead of their online release. Customers who purchase eligible items during this event will also receive a free sample bottle of laundry detergent from Sentaku Brothers. Come find your favorite this spring and summer!
For more details, please visit https://www.1101.com/tobichi/tokyo/exhibition/detail/?p=7896

Hobonichi apparel. 2021SS Exhibition & Sales Event
Dates: 11:00-19:00, Wednesday, April 21st to Sunday, April 25th, 2021
Venue: TOBICHI Tokyo, 1F Hobonichi Kanda Building, 3-18 Kanda Nishikicho, Chiyoda-ku, Tokyo
Admission is free
Participating brands: LDKWARE/weeksdays/hobonichi + a./〈O2〉/STAMP & DIARY/Comfortable clothes made by Todoroki Setsuko
Customers who purchase eligible products will receive a free trial bottle (100ml) of LIVRER YOKOHAMA Laundry Detergent Bergamot, made by the Sentaku Brothers.
We'd like to introduce the brands participating in the "Hobonichi Apparel 2021SS Exhibition & Sales Event."
"Hobonichi Apparel" is preparing a steady stream of new products this season. While each brand is listed as a separate store on the Hobonichi Itoi Shimbun website, this time six brands will be gathered together, from brands that are already on sale to those that are about to be released.
●LDKWARE (2021SS new arrivals, limited quantity)

"LDKWARE," created in collaboration between apparel brand YAECA and Hobonichi, is, as the name suggests, clothing to wear in the living room, dining room, and kitchen. It can be used for cooking, cleaning, doing laundry, welcoming guests, going out, and as a "home uniform" to wear every day. For the new season, we are introducing the first "light LDKWARE" collection, which uses thin, light, high-quality shirt fabric instead of the previous heavy fabric. This spring's seasonal colors are "Moon White," which evokes the image of "white dyed in moonlight," and "Flaxen," which is reminiscent of the color of spun flax thread. You can feel the lightness even in the colors.

●weeksdays (Pre-sale)
"weeksdays" is a content and online shop within "Hobonichi" produced by stylist Ito Masako. We gather unique items that are hard to find and are only sold here, and every week we announce and release new projects. "Weeks" and "Days" are combined into one store name, which conveys the idea that "something fun happens every day." For this exhibition and sale, we have summer hats from "chisaki" and flat shoes from "Stilmoda," which can be easily coordinated with a variety of outfits. Try them on, wear them, and find your favorite.
●〈O2〉 (Partially available for pre-sale, partially available for pre-order)
O2 (Otsu) is a Hobonichi series that creates "cool new classics." They may be simple, but putting them on makes you feel good. We create classic items that you will enjoy using over and over again, and that you will want to keep close by every day. This year, we have developed brightly colored T-shirts that will cheer you up just by wearing them, as well as stylish items that are refreshing to wear even on scorching hot days, made from a new material that combines washi paper and cotton.
● "hobonichi + a." (A dot) / "hobonichi + aa." (Double A dot) (2021SS new item, limited quantity sale) A brand created in collaboration between Hobonichi and "a.", a brand created by illustrator Ohashi Ayumu. This spring/summer collection features a handsome impression that is crisp and not too sweet, as well as light items with vibrant colors and shapes that will lift your spirits.

●STAMP AND DIARY (Pre-order)
Basic and high quality. STAMP AND DIARY clothes are like "good tools" that are integrated into your life and that you'll want to touch every day. This year's lineup includes four types of blouses perfect for summer, wide-leg pants, a skirt, and a long-selling two-way cardigan.
● Comfortable Clothes Made by Setsuko Todoroki. (Pre-order)
The BIWA COTTON series is a staple among the "Comfortable Clothes Made by Setsuko Todoroki," produced by stylist Setsuko Todoroki. Rooted in the "chijimi" weaving technique that has been used since the Edo period, this 100% cotton Biwa cotton is stretchy, smooth, and comfortable, and offers a "casual yet elegant" design.
*Event Request: To ensure your safety during the exhibition, please read this information https://www.1101.com/n/s/realspace_info_2020/index.html before visiting. We will be holding the event with a focus on cleanliness and safety.
Click here for company press release details
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