Italian luxury downwear brand DUVETICA will hold an event celebrating its 10th anniversary on January 10, 2015, at Space O on the third basement floor of the Omotesando Hills main building.

The event is a digital collaboration with a.a.c., a company that specializes in spatial design using flower arrangements, and utilizes cutting-edge AR technology. The world of DUVETICA will be expressed in a "mysterious virtual space" that blends with nature, creating a space that can be enjoyed by children and adults alike. The event will run from 11:00 AM to 9:00 PM and admission is free.

DUVETICA is a downwear brand that was founded in 2002 in Mogliano Veneto, near Venice, Italy. It uses 100% French-sourced, rare down, including the chest feathers of gray geese raised for foie gras. The down jackets are sewn in factories in Croatia and Bulgari, which guarantee the highest level of quality in Europe. The brand has developed its items for quality-conscious consumers, and has collaborated with domestic brands such as COMME des GARÇONS JUNYA WATANABE MAN and MUVEIL, as well as select shops such as UNITED ARROWS and ESTNATION.