A pop-up store featuring MUVEIL's 2014 Pre-Fall collection will open on June 25th at Center Park/The Stage #3 on the 3rd floor of the Isetan Shinjuku Main Building. It will run until July 1st. Mitsukoshi Isetan exclusive items will be available.

The theme for Pre-Fall 2014 is "NEW POWER WOMAN." Focusing on the culture of the late '80s and early '90s, the collection expresses the image of a strong, independent woman using red and black as the main colors. T-shirts with the "MUVEIL" logo in gothic letters and sets printed with multiple layers of gold chains exude a powerful yet classic chic urban vibe. The slightly oversized silhouette of the tops and the tight-fitting bottoms are characteristic of this season's collection. The exclusive items at Isetan Mitsukoshi include a 100% wool knit dress (¥42,000) decorated with star-shaped studs, a signature MUVEIL craftsmanship, and a sweatshirt pullover with a necklace (¥28,000). During the exhibition, a pre-order event for sneakers (¥29,000) will also be held. The buyer in charge commented on the collection, "The 'feminine strength' of the late '80s and early '90s, when women's social advancement became more prominent worldwide, is powerfully expressed through biker jackets and chains. Meanwhile, the bulldog, a popular animal motif every season, will be featured this time. I think you'll be able to experience both MUVEIL's worldview of 'strength' and 'playfulness' at the venue." The brand will also collaborate with downwear brand DUVETICA to hold a pre-order event for a down coat (¥140,000) at Re-Style on the third floor of the store. Two popular patterns are available: Flower Camouflage and Flower Leopard, both popular at MUVEIL.