Shoe brand Sellenatela has launched a project called "Shoes and XX," which connects shoes with everyday objects and events that women encounter. For the first project, they will open a "Shoes and Vintage" concept store in Omotesando SO1 for two days only, on September 30th and October 1st, in collaboration with Nagoya-based select shop unlike. "Shoes and Vintage" will feature the full lineup of new and standard items from Serenatera's 2017-18 Fall/Winter season, which is usually sold mainly in select shops and online stores. The event will also feature vintage items inspired by the Serenatera 2017-18 Fall/Winter collection, which Unlike's owner and buyer Yuki traveled to New York to purchase specially for the event, as well as a selection of domestic and international brands selected by Unlike. The first floor of the venue will also be turned into a gallery, where photographs by photographer Chus Anton, who created Serenatera's seasonal visuals, will be on display. Other content available will include coffee and other drinks served by baristas, sweets catering, and dried flower arrangements by florist Figue.