© Courtesy of Burberry _ Rafael Pavarotti
Burberry has announced a new campaign celebrating community, creativity and a voice for the future. The new campaign expresses the "Burberry Universe," a dynamic, diverse and free-spirited worldview that fuses fashion, dance and sport.

"The concept of this campaign is to look forward and to the future. Inspired by the energy of youth, it depicts how people with different talents come together and the world becomes one. The campaign expresses this unity through passion, commitment and love, celebrating the dreams of young people and moving forward. Burberry is also honoured to partner with England footballer and youth activist Marcus Rashford to support young people around the world. Building on this initiative, we wanted this campaign to represent true freedom and carving out our own future. Pushing boundaries and possibilities requires a fearless spirit and imagination. That is the very spirit of Burberry."
Riccardo Tisci, Burberry Chief Creative Officer

© Courtesy of Burberry _ Rafael Pavarotti
© Courtesy of Burberry _ Rafael Pavarotti
The campaign film was created in collaboration with creative collective Megaforce. Directed by Katelin Arizmendi and choreographed by (LA)HORDE, the four dancers are transported from the city to the sea against a backdrop of beautiful British scenery. Alongside the film, young dancers Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels also feature in behind-the-scenes footage, each capturing their own character, personality, hopes and dreams.


https://youtu.be/QbmW76Cp4s8
Stills shot by Rafael Pavarotti and styled by Ibrahim Kamara reflect the film's fusion of sport, fashion and dance. Marcus Rashford, in his first fashion campaign, captures the models and dancers in stunning detail. The campaign features Burberry's iconic outerwear and signature house codes, including the trench coat, diamond quilted barn jacket and hooded puffer jacket made from recycled nylon. Accessorized with a pocket bag in archive-inspired canvas with topstitched leather detailing.

© Courtesy of Burberry _ Rafael Pavarotti
As part of this campaign, Burberry is also supporting charities that support the futures of young people around the world. Burberry's altruistic idea of supporting local communities was rooted in the brand's founder, Thomas Burberry. Thomas Burberry founded Burberry at the age of 21 and has dedicated his life's work to using his company's success to contribute to society. Through this campaign, Burberry conveys the importance to Burberry of supporting local communities for a better future. About Burberry's Partnership with Marcus Rashford: https://uk.burberry.com/burberry-supports-youth/?brbref=hp_burberry_supports_youth Burberry Official Website Burberry.com LINE @burberry_jp Instagram @Burberry Twitter @Burberry_Japan Facebook @BurberryJP LINE @burberry_jp Instagram @Burberry Twitter @Burberry_Japan Facebook @BurberryJP LINE @burberry_jp Instagram @Burberry_Japan Twitter @Burberry_Japan Facebook @Burberry_ ...jp Instagram @Burberry_Japan Twitter @Burberry_Japan Facebook @Burberry_JP LINE @burberry_jp Instagram @Burberry_jp Instagram @Burberry_jp Instagram @Burberry_Japan Twitter @Burberry_Japan Facebook @Burberry_JP LINE @burberry_jp Instagram @Burberry_jp Instagram @Burberry_jp Instagram @Burberry_jp Instagram @Burberry_Japan Twitter @Burberry_Japan Facebook @Burberry_JP LINE @burberry_jp Instagram @Burberry_jp FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).