Chloé, which celebrated its 60th anniversary last year, held a retrospective exhibition, "Chloé Attitudes," at the Paris art space Palais de Tokyo last fall. Based on the retrospective, a photo book tracing the brand's 60-year history, "Chloé Attitudes," was published by Rizzoli New York in October of this year.
Chloé, the epitome of French chic, was founded in 1952 by Gaby Aghion. In 1956, at the height of haute couture, Gaby held her first show at the Café de Flore in Saint-Germain-des-Prés, introducing a new approach known as "luxury ready-to-wear," which took the fashion world by storm. This movement quickly captivated fashionistas such as fashion-forward actress Brigitte Bardot, celebrity Jacqueline Onassis, and soprano Maria Callas. Thus began the history of Chloé.
It is said that Chloé has remained popular with women throughout the ages because it has always been close to women and offered fashion that speaks to their hearts. In 1965, 28-year-old Karl Lagerfeld was welcomed to the Chloé design studio, and the brand has since been succeeded by a succession of iconic designers of each era. In the late 1980s, Martine Sitbon, Karl Lagerfeld again, Stella McCartney, Phoebe Philo, who defined Chloé for the 21st century, and the current Clare Waight Keller have all added their own individual touches to the brand's DNA and continued to update the Chloé style. The photo book, "Chloé Attitude," features a preface by Gaby Aghion, text by Sarah Mower, a London-based fashion journalist currently featured in Vogue Japan, and art direction by Marc Ascoli, who has also worked on art direction for Yohji Yamamoto, Chloé, and Italian Vogue. The photographs, by leading photographers of the era, including Jeanloup Sieff, Helmut Newton, and Patrick Demarchelier, convey the atmosphere of the time when they were taken. The elegant matte paper binding embodies the sophisticated taste of the Chloé woman. The photo book will be available exclusively at Dover Street Market Ginza and Chloé stores from November 12th to December 12th. During the period, valuable archives will be on display on the first floor of Dover Street Market Ginza, including a suit designed by Gaby, made of matelassé fabric and trimmed with rhinestones, and a dress designed by Karl Lagerfeld.
