Pixiv Inc. has collaborated with Levi's(R) and TV Asahi's "Superhuman Girls Warrior Garibenger V" as part of its 3D avatar business, the VRoid Project, to co-produce the "Levi's(R) EIJI KOTOUGE" project.


"Levi's(R) EIJI KOTOUGE" special website: https://vroid.com/wear/levis

This project was launched as part of VRoid WEAR, a co-creation project for avatar fashion (avatar wear), to create the world's first virtual "Levi's(R) 501(R)" that can be worn by avatars.

Under the theme of "501(R) Connecting the Real and the Virtual," Levi's(R) TAILOR SHOP, where you can create customized jeans, will host Eiji Kotoge (Bike King), the main MC of the Garibenger V program, creating original jeans based on the 501(R). The 501(R) will then be perfectly recreated as wearable 3D model data for an avatar, and distributed free of charge as a virtual version of the 501(R) on the smartphone app "VRoid Mobile." This will allow anyone to create a 3D avatar using only their smartphone, wear the 501(R), and enjoy the virtual world.

To commemorate the release of this project, a pop-up store will be held on the 3rd floor of the Levi's(R) Harajuku Flagship Store from October 9th to 31st. Visitors can enjoy a variety of content, including the sale of two collaborative T-shirts, a lookbook exhibition, and a video screening. During this period, three exclusive custom embroidery menu items designed by Eiji Kotoge will be available at four Levi's(R) TAILOR SHOP locations in Harajuku, Shinjuku, Osaka, and Fukuoka Tenjin.

To ensure that people living far away can still enjoy this project, collaboration T-shirts with exclusive stickers will also be available for purchase through the official Levi's(R) online store (https://www.levi.jp/search?cgid=Men-garibenv). A lookbook summarizing the project's full scope can also be downloaded for free from the special website (https://vroid.com/wear/levis/).

In addition, a special making-of documentary will be released for three consecutive weeks starting from October 10th on TV Asahi's official YouTube channel (https://www.youtube.com/channel/UCzuEc7Nsm9GtMX4yuzjSqgA).

A complete virtual recreation of Levi's(R) 501(R)



The custom 501(R) 1955 model designed by Eiji Kotoge at Levi's(R) TAILOR SHOP has been turned into a 3D model using the 3D character maker "VRoid Studio." The distinctive features of the 501(R), such as the red tab, top button, rivets, selvedge on the outseam, batwing stitching on the hip pocket, and the leather patch bearing the "Every Garment Guaranteed" logo, have all been perfectly recreated. This item, along with a leather jacket and boots for your avatar that have been created as coordinating items, are available for free on the smartphone app "VRoid Mobile." You can enjoy dressing up your own avatar.

App "VRoid Mobile": https://vroid.com/mobile

Limited items on sale at pop-up event
1. EIJI KOTOUGE Customization


An original customization menu with the same design as the virtual Levi's(R) 501(R) is now available at the TAILOR SHOP within four Levi's(R) stores in Harajuku, Shinjuku, Osaka, and Fukuoka Tenjin. Not only can you perfectly recreate the "PUNK" Edition, but you can also customize it with other items to design your own unique collaboration items.

●EIJI KOTOUGE "PUNK" Edition model (11 customizations in total, perfect reproduction)
1955 501(R): 28,000 yen + 11 customizations: 15,500 yen

●Customization menu (individual customization)
・EIJI KOTOUGE brand logo “Kotouge” embroidery (limited time only): 2,000 yen
・NANTEHIDA! embroidery (limited time only): 1,000 yen
・PUNK embroidery: 1,000 yen
・Studs: 500 yen (5 pieces)
・Patch: 500 yen
・Other embroidery: 3,000 yen
*All prices exclude tax

2. Record-shaped lookbook


A limited edition lookbook will be distributed free of charge as a bonus to those who order the original embroidery menu in-store. This lookbook is a special edition with a circular booklet enclosed in a vintage envelope-style sleeve inspired by 70s punk rock records. It can be enjoyed in a double A-side format with "SIDE:REAL" giving you a taste of the making of the real 501(R), and "SIDE: VIRTUAL" showing virtual 501(R) look photos. In addition to the bonus booklet version, the e-book version can be downloaded free of charge from the official Chojin Joshi Senshi Garibenger V BOOTH.
Download the e-book version: https://garibenv.booth.pm/items/2428603

3. Collaboration T-shirt & Logo Sticker



Two limited edition T-shirts will be available: the "NANTEHIDA Tee," featuring an avatar of Eiji Kotoge wearing 501(R) and posing with his famous line, "What a day!", printed with the Levi's(R) logo, and the "San Fransisco Tee," featuring a street snap of a virtual Eiji Kotoge visiting San Francisco, home of the Levi Strauss & Co. headquarters. Purchasers will also receive a limited edition logo sticker as a special gift.

●Two types of collaboration T-shirts (black and white)
Sizes: XS to XL
Price: 4,000 yen each *excluding tax
Bonus: Logo sticker
Release date & stores:
October 9th (Friday) to 31st (Saturday) Levi's(R) Harajuku Flagship Store 3F
October 9th (Friday) to 22nd (Thursday) Available for pre-order at the Levi's(R) official online store
Levi's(R) official online store: https://www.levi.jp/search?cgid=Men-garibenv

4. "VRoid Card" that lets you summon a 3D avatar in AR


Based on the concept of "put the brand's worldview in your pocket and take it home with you," this is a special version of the new product "VRoid Card," which allows you to summon a 3D avatar in AR (Augmented Reality) by simply scanning a QR code with your smartphone camera. You can view the 3D avatar model wearing "Levi's(R) EIJI KOTOUGE" in detail from 360 degrees. This card will be distributed free of charge in limited quantities to those who purchase a collaboration T-shirt from the official Levi's(R) online store, and to those who visit Levi's(R) stores in Harajuku, Shinjuku, Osaka, and Tenjin, Fukuoka.

Making-of documentary released over three consecutive weeks
Starting October 10th, a making-of documentary following the collaboration over the course of a year will be released over three weeks on the official Garibenga V YouTube channel ( https://www.youtube.com/channel/UCzuEc7Nsm9GtMX4yuzjSqgA ). The documentary covers everything from the start of the collaboration to the completion of the apparel design by Eiji Kotoge, including a glimpse into the backstage areas of Levi's(R) where cameras are normally not allowed. The video allows you to learn about the history and attention to detail of Levi's(R).

Event Details
"Levi's(R) EIJI KOTOUGE POP UP"
Period: October 9th (Friday) - October 31st (Saturday)
Venue: The following 4 stores

・Levi's(R) Harajuku Flagship Store
6-16-12 Jingumae, Shibuya-ku, Tokyo TEL / 03-6427-6107
Monday to Sunday: 12:00 to 20:00
*T-shirts will be sold in-store and on special exhibition only at the Harajuku Flagship Store

・Levi's(R) Shinjuku
3-29-12 Shinjuku, Shinjuku-ku, Tokyo TEL / 03-5363-4501
Monday to Friday: 11:00 to 21:00 / Saturdays, Sundays and holidays: 10:00 to 21:00

・Levi's(R) Osaka
1-6-8 Nishishinsaibashi, Chuo-ku, Osaka, Osaka Prefecture TEL / 06-6241-8134
Mon-Sun: 11:00 to 21:00

・Levi's(R) Fukuoka Tenjin
2-5-16 Tenjin, Chuo-ku, Fukuoka, Fukuoka Prefecture TENJIN21 1F/B1F TEL / 092-738-2005
Mon-Sun: 11:00 to 21:00

・Levi's(R) Official Online Store
URL: https://www.levi.jp/search?cgid=Men-garibenv

At VRoid WEAR, through various collaborations, Together with our partner creators, brands, and companies, we aim to create new fashion expressions through avatars, as well as a new creative culture and future.

■ About the VRoid Project https://vroid.com/
A 3D avatar project by Pixiv Inc. that aims to bring to many people an environment where anyone can have their own 3D avatar and enjoy creative activities using 3D models and communication in VR/AR spaces. It offers products such as "VRoid Studio," a 3D modeling tool that lets you create avatars as if you were drawing a picture; "VRoid Mobile," a camera app that lets you easily create avatars and enjoy taking photos; and "VRoid Hub," a service that lets you post 3D models that can be used as shared avatars in various VR/AR services and games. The project is also involved in the collaborative project "VRoid WEAR," which proposes "a new form of fashion - avatar wear" to the world.

■About Levi's(R) https://www.levi.jp/
Levi's(R) created the world's first "jeans" in 1873, released the 501(R) in 1890, and has brought a variety of famous products to the world based on the concept of "tradition and innovation". Levi's(R) jeans continue to set new standards with the 501(R) at their core throughout the ages as their core, and are loved by pioneers around the world who have pioneered the times, and continue to be loved today as the ultimate classic.

■About Superhuman Female Warrior Garibenger V https://www.tv-asahi.co.jp/garibenv/
A virtual educational variety show airing on TV Asahi every Thursday night from 1:26am. He is currently working on a number of projects, including the fashion project "EIJI KOTOUGE," which connects the real and the virtual, produced by main MC Eiji Kotouge (Bike King), and the new goods project "Galibenger V x Creators," which is co-created with creators.

■Pixiv Inc. https://www.pixiv.co.jp
Address: 6F JPR Sendagaya Building, 4-23-5 Sendagaya, Shibuya-ku, Tokyo
Representative Director: Shingo Kunieda
Business: Internet services
Established: July 25, 2005





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