KEITA MARUYAMA will be holding a pop-up event titled "Sleeping Beauty" at the Isetan Shinjuku store for seven days only, starting November 24, 2021.

The event will be themed around a "relaxing bedroom space," and will feature the bedding cover series, which was launched in September this year in collaboration with Brain Sleep, a company that studies the science of the brain and sleep, as well as interior items such as furniture and cushion covers, as well as KEITA MARUYAMA's autumn/winter collection.

Enjoy the world of fashionable and elegant bedding items that will help you enjoy a good night's sleep, woven together with KEITA MARUYAMA's latest items.



■Brain Sleep Collaboration Items Make Their First Appearance at a Pop-Up Event
Collaboration items with Brain Sleep will be available for the first time at a pop-up event. This is a rare opportunity to actually touch and see the colors and materials of items that will add elegance to your bedroom and enhance your relaxing time before bed, including bed linens and pillow covers that are soft to the touch and feature gorgeous prints, and wool blankets featuring a large brand emblem.

Other items available include cushion covers featuring KEITA MARUYAMA's original, vibrant, ageless designs, and one-of-a-kind special gowns.

KEITA MARUYAMA x Brain Sleep Comforter Cover From 28,600 yen (tax included)
Cushion Cover From 9,900 yen (tax included)
Special gowns from 110,000 yen (tax included)

Brain Sleep Inc.
Founded in 2019 by Seiji Nishino, director of the Stanford University Sleep Biorhythm Laboratory, and Kosuke Michibata, with the mission of "Live your best life with the best sleep." The company primarily develops original products based on cutting-edge sleep research, provides sleep consulting to companies specializing in sleep, utilizes IT services, and disseminates medically-backed sleep information.
Website: https://brain-sleep.com/

KEITA MARUYAMA
Founded by fashion designer Keita Maruyama. Maruyama was born in Harajuku, Tokyo in 1965. After graduating from Bunka Fashion College in 1987, he joined Quatre Saisons, a BIGI Group company, and worked as a planning designer for Atsuki Onishi. After going independent in 1990, he became a freelance designer, focusing on costumes. He gained attention for his work designing stage costumes for DREAMS COME TRUE and many other musicians and celebrities, as well as for TV and commercials. At the same time as launching his brand, he participated in the 1994-1995 Fall/Winter Tokyo Collection for the first time under the name "KEITA MARUYAMA TOKYO PARIS." In 1996, he won the Newcomer Award and the Shiseido Encouragement Award at the 14th Mainichi Fashion Awards, and opened a flagship store in Aoyama, Tokyo. In 1997, he presented his women's collection at the 1998 Spring/Summer Paris Collection. In 2012, he designed uniforms for Japan Airlines' flight attendants and ground service staff, and 2014 marks the 20th anniversary of the brand's debut. In recent years, he has not only continued his activities under the name KEITA MARUYAMA, but has also expanded beyond the boundaries of fashion, from fast fashion to uniforms and brand production, and is actively expanding his activities into areas such as food and housing.
Brand website: http://www.keitamaruyama.com/
KEITA MARUYAMA online store: https://store-keitamaruyama.com



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