Isetan Shinjuku will be holding its "JAPAN SENSES" campaign from April 1st. The campaign, which Mitsukoshi Isetan has been running since 2011, aims to "revitalize Japan" by spotlighting Japanese production areas and techniques.

Now in its fourth year, the campaign will feature original products that utilize local techniques such as "Kyoto Yuzen" and "Aomori Indigo," as well as limited-edition items by Japanese designers. Participating Japanese designers include over 40 people, including Miyamae Yoshiyuki of ISSEY MIYAKE, Morinaga Kunihiko of ANREALAGE, Kurokawa Maiko of mame, Mihara Yasuhiro of MIHARAYASUHIRO, and Udo Koji of FACTOTUM. From April 1st to 7th, the store's event space will host "JAPAN BLUE," showcasing men's items from over 30 brands dyed with Aomori indigo, a local Aomori industry. The "Japanese 'Techniques and Spirit' Exhibition - Manufacturing x Storytelling" will also feature items crafted using traditional techniques from across Japan, such as Odawara-Hakone marquetry. From the 9th to the 14th, the "Men's Japanese Craftsmen Exhibition" will feature business wear tailors and master craftsmen on weekends, demonstrating their skills and offerings. The Stage on the first floor of the main building will host a promotion for "visvim," showcasing items from the brand, known for its handcrafted, warm craftsmanship. Items featuring Aomori Kogin embroidery will be sold exclusively at Isetan. Additionally, "NIPPONISTA," a pop-up shop that opened in New York during New York Fashion Week in February of this year, will also open for a limited time on the fourth floor of the main building. The collection includes a seamless knitted bodysuit from SOMARTA and a collection by KANSAI YAMAMOTO inspired by the colors of Papua New Guinea, as well as a wide range of items from fashion, interior design, and accessories under the theme of "Japan Luxury."