Isetan Shinjuku will be hosting the Autumn Only MI event from September 9th to September 22nd, with the theme "Food We Want to Pass On to the Future." With the goal of connecting food culture from the present to the future, we will be showcasing the flavors and food-related attitudes we want to pass on to the next generation, as well as initiatives that will connect to the food of the future.

Thinking about the Future of Food and the Earth

[Kobeto Made with Soy Meat]
Our single-serving "Kobeto" is now even better. It's made with soy meat, an alternative ingredient, to address the feared future food resource shortages.


[Delicious Meal] <Yoneya> Chicken and Soy Meat Gyoza Bento 1,080 yen *Exclusive to Isetan Shinjuku store
A bento box containing gyoza filled with soy meat made by Fuji Oil and chicken. It contains four large gyoza, making it filling and highly satisfying.

[Special Feature on Mail-Order Gourmet]
We introduce gourmet food that can be ordered from all over the country. Shipping frozen also helps to prevent food waste.


[WEB Only] <Vegetable Bread Shop Do-Dou> Regular Vegetable Bread Set 2,037 yen *WEB Only
A colorful set of three-color bread and vegetable cream bun from a shop that proposes ways to enjoy vegetables through bread. This product was created with the desire to encourage children to enjoy it from childhood without any picky eating habits.

A Flavor We Want to Pass on to the Future

[New Value Born from Collaboration]
Collaborations between ingredients and brands create new food variations.

[A Taste of Sweetness] <Roimatsu> Awayukikan 972 yen *Exclusive to Isetan Shinjuku Store
A colorful and visually appealing wayukikan made with Shinjuku ShiQ Honey and refreshing lemon liqueur. It melts in your mouth just like light snow. *Available while supplies last.
~Honey used~
A rare type of Shinjuku ShiQ Honey, grown in Shinjuku by urban worker bees. It has a gentle sweetness and a rich flavor.

[A revival of a popular product from back then]
Popular products and products that have been well-received by customers are being brought back for a limited time.


[Café & Sucre] <Noix de Beurre> Raisin Sandwich 389 yen *Isetan Shinjuku Exclusive
A sable cookie made with fermented butter and almond powder, sandwiched with brandy and rum-flavored raisins and custard butter cream.
*From September 9th (Wed) to September 27th (Sun).

A Community Connecting to the Future

Starting in late September, we will be holding irregular "Connecting FOODIE Meetings." Connect online with Isetan Shinjuku buyers, producers, chefs, and other creators and share the same time. For example, you can enjoy events with professionals who deliver delicious food, such as an Instagram live kitchen seminar by Tatsumi Fujinami and his wife Kaori, who will celebrate 50 years as a professional wrestler next year, and a Zoom tea party with Chef Tanaka of <Cafe Tanaka>.

"Connecting FOODIE Meeting" *Scheduled to be released around 10am on Wednesday, September 9th https://www.mistore.jp/shopping/feature/foods_f3/foodie_meeting_f.html

*All prices include tax.



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