Mister Donut, operated by Duskin Co., Ltd., has completely revamped last year's wildly popular "Satsumaimo Do" with new flavors and varieties. The "Satsumaimo Do" has been further enhanced and will be available nationwide for a limited time and in limited quantities from September 4th.
The popular "Satsumaimo Do" series, which was released for a limited time in September 2019 and received rave reviews from customers, with comments such as "It's like eating real sweet potatoes!", is returning this fall.
This year's "Satsumaimo Do" has been enhanced with two "additional sweet potato" touches in pursuit of even greater deliciousness. The first is the addition of "additional sweet potato" to the doughnut dough. In addition to the Anno sweet potato powder used last year, we've added Beni Haruka powder, known for its high sugar content, to further enhance our "Satsumaimo Do." The second is the new addition to our lineup, "Satsumaimo Do Imokenpi." This is a sweet potato donut base topped with imokenpi, creating an "oiimo" (additional sweet potato). This is an unprecedented combination, adding imokenpi to another sweet potato. This double "oiimo" adds another sweet potato to create a donut that "goes beyond do," in line with this year's company slogan.
This year's lineup also represents the top five favorite sweet potato flavors, based on the results of a nationwide survey of 1,220 men and women conducted by Mister Donut. This new lineup adds imokenpi to last year's popular plain, purple sweet potato, sweet potato, and university sweet potato flavors, all of which were well-received.
There are five varieties in total: "Satsumaimo Do Plain," which lets you fully enjoy the new donut dough; "Satsumaimo Do Purple Sweet Potato," with its purple sweet potato glaze; "Satsumaimo Do Sweet Potato," with its appetizing browned texture; "Satsumaimo Do Daigakuimo," which looks just like the real thing; and "Satsumaimo Do Imokenpi," which combines a fluffy dough with crunchy sweet potato chips. Please enjoy these donuts as a new staple in sweet potato desserts.
"Satsumaimo Do"
*Prices shown include the base price, takeout price, and eat-in price.
*1% sweet potato powder is used in the donut dough.
●Satsuma Imo Do Plain
The dough is kneaded with Annou sweet potato powder and Beni Haruka powder, allowing you to enjoy a simple taste that is perfect for autumn.
Price 120 yen (excluding tax)
Take-out 129 yen (tax included)
Eat-in 132 yen (tax included)
●Satsuma Imo Do Purple Sweet Potato
Doughnut dough inspired by sweet potato is topped with purple sweet potato glaze and sesame seeds.
Price 130 yen (excl. tax)
Take-out 140 yen (incl. tax)
Eat-in 143 yen (incl. tax)
●Sweet Potato Donut - Daigakuimo
The donut dough is inspired by sweet potatoes and is topped with a sweet sauce and sesame seeds to give it a Daigakuimo-style feel.
Base price 130 yen (excluding tax)
Take-out 140 yen (including tax)
Eat-in 143 yen (including tax)
●Satsumaimodo Sweet Potato
Donut dough inspired by sweet potato is topped with sweet potato cream and sesame seeds and baked in the oven.
Base price 140 yen (excl. tax)
Take-out 151 yen (incl. tax)
Eat-in 154 yen (incl. tax)
●Sweet potato donut Imokenpi
Donut dough inspired by sweet potato, topped with glaze and crunchy Imokenpi.
Base price 140 yen (excluding tax)
Take-out 151 yen (tax included)
Eat-in 154 yen (tax included)
>
＜Sales period＞ Friday, September 4th to mid-November (sales will end sequentially)
Click here for company press release details
The popular "Satsumaimo Do" series, which was released for a limited time in September 2019 and received rave reviews from customers, with comments such as "It's like eating real sweet potatoes!", is returning this fall.
This year's "Satsumaimo Do" has been enhanced with two "additional sweet potato" touches in pursuit of even greater deliciousness. The first is the addition of "additional sweet potato" to the doughnut dough. In addition to the Anno sweet potato powder used last year, we've added Beni Haruka powder, known for its high sugar content, to further enhance our "Satsumaimo Do." The second is the new addition to our lineup, "Satsumaimo Do Imokenpi." This is a sweet potato donut base topped with imokenpi, creating an "oiimo" (additional sweet potato). This is an unprecedented combination, adding imokenpi to another sweet potato. This double "oiimo" adds another sweet potato to create a donut that "goes beyond do," in line with this year's company slogan.
This year's lineup also represents the top five favorite sweet potato flavors, based on the results of a nationwide survey of 1,220 men and women conducted by Mister Donut. This new lineup adds imokenpi to last year's popular plain, purple sweet potato, sweet potato, and university sweet potato flavors, all of which were well-received.
There are five varieties in total: "Satsumaimo Do Plain," which lets you fully enjoy the new donut dough; "Satsumaimo Do Purple Sweet Potato," with its purple sweet potato glaze; "Satsumaimo Do Sweet Potato," with its appetizing browned texture; "Satsumaimo Do Daigakuimo," which looks just like the real thing; and "Satsumaimo Do Imokenpi," which combines a fluffy dough with crunchy sweet potato chips. Please enjoy these donuts as a new staple in sweet potato desserts.
*1% sweet potato powder is used in the donut dough.
●Satsuma Imo Do Plain
The dough is kneaded with Annou sweet potato powder and Beni Haruka powder, allowing you to enjoy a simple taste that is perfect for autumn.
Price 120 yen (excluding tax)
Take-out 129 yen (tax included)
Eat-in 132 yen (tax included)
●Satsuma Imo Do Purple Sweet Potato
Doughnut dough inspired by sweet potato is topped with purple sweet potato glaze and sesame seeds.
Price 130 yen (excl. tax)
Take-out 140 yen (incl. tax)
Eat-in 143 yen (incl. tax)
●Sweet Potato Donut - Daigakuimo
The donut dough is inspired by sweet potatoes and is topped with a sweet sauce and sesame seeds to give it a Daigakuimo-style feel.
Base price 130 yen (excluding tax)
Take-out 140 yen (including tax)
Eat-in 143 yen (including tax)
●Satsumaimodo Sweet Potato
Donut dough inspired by sweet potato is topped with sweet potato cream and sesame seeds and baked in the oven.
Base price 140 yen (excl. tax)
Take-out 151 yen (incl. tax)
Eat-in 154 yen (incl. tax)
●Sweet potato donut Imokenpi
Donut dough inspired by sweet potato, topped with glaze and crunchy Imokenpi.
Base price 140 yen (excluding tax)
Take-out 151 yen (tax included)
Eat-in 154 yen (tax included)
>
＜Sales period＞ Friday, September 4th to mid-November (sales will end sequentially)
Click here for company press release details
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