UGG® and atmos have partnered! Concept shop "UGG@mos" opens in Harajuku

Aug 28, 2020
We are pleased to announce that UGG@mos (UGG atmos), the first concept shop created in collaboration with sneaker select shop atmos, operated by Text Trading Company Inc., and UGG(R), will hold its grand opening on August 29, 2020.


The shop targets fashion-conscious consumers aged 18 to 25, and is designed with a street-style feel, inspired by the DNA of California (a fusion of modernity and nature), where the UGG(R) brand was born.



The product lineup includes UGG(R) brand shoes, apparel, and miscellaneous goods, as well as products that are only distributed through limited sales channels, such as the 12x12 Collection, and limited edition products developed targeting the street market that are only sold at UGG@mos.


In addition, to commemorate the grand opening, a collaboration has been decided with artist and painter LUISE ONO, who uses organic lines to express the lush growth of plants, the flow of waves, and the energy that overflows in nature, based on the theme of "growth."

LUISE ONO x UGG@mos Special Movie

https://youtu.be/9pQiSBtfc9I
The walls are decorated with artwork expressing the world of UGG (R) and collaboration T-shirts created specifically for this project.



This product will be available exclusively at UGG@mos and online at atmos/atmos pink from August 29, 2020, so look forward to it.




ITEM: UGG x Luise Ono Bird Print T-Shirts
PRICE: 6,000 yen + tax
COLOR: BLUE/LAV/WHITE
SIZE: S/M/L/




ITEM: UGG x Luise Ono Bird Print T-Shirts
PRICE: ¥6,000+tax
COLOR: WHITE/BLACK
SIZE: S/M/L/

Ingaresso 1F, 4-31-5 Jingumae, Shibuya-ku, TokyoURL: https://www.atmos-tokyo.com
ABOUT atmos / SHOP URL: https://www.atmos-tokyo.com/
The shop name, "atmos," comes from "atmosphere," and the company aspires to be a shop that, like the atmosphere, feels like a natural part of the shop. "atmos" opened its flagship store in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, the store has installed a sneaker wall. The store promotes Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, and test launches and marketing of the latest products.

ABOUT ugg@tmos / SHOP URL: https://www.instagram.com/ugg_atmos/?hl=ja
Targeting fashion-conscious consumers aged 18 to 25, the designs are a mix of street style and are based on the motif of the California DNA (a fusion of modernity and nature) where the UGG(R) brand was born.

The shop stocks not only UGG(R) brand shoes, apparel, and miscellaneous goods, but also products that are only distributed through limited channels, such as the 12x12 Collection. The lineup also includes limited-edition products developed specifically for the street market and sold only at UGG@mos.

ABOUT LUISE ONO http://luiseono.com/
Born in 1989. Originally from Hiratsuka City, Kanagawa Prefecture. With the theme of "growth," his work expresses the lush growth of plants, the flow of waves, and the overflowing energy of nature through organic lines. He began his career in 2010 with live painting at club events. After painting murals inside and outside stores and collaborating with corporations and governments, he is now actively creating large-scale murals, participating in mural festivals such as POW!WOW! JAPAN, TAIWAN, HAWAII, and LONG BEACH. He has also worked on murals at LaLaport Shonan Hiratsuka, Kochi Tsutaya Bookstore, and Seifukuji Temple.


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