FENDI, the luxury brand renowned in Rome, Italy, is pleased to announce the global launch of an all-new, never-before-seen campaign featuring its iconic Peekaboo bag. Starring alongside Peekaboo is actress and producer Zoey Deutch.

The highlight of the campaign is the emotional connection between Peekaboo and Zoey, which celebrates Zoey's innermost, authentic and true self.

https://youtu.be/9mDFOl2AgoI
The video begins with Zoe, the main character, holding a Peekaboo bag on set and giving a glimpse of its contents. Zoe's inner spirit is revealed, as is the inside of the Peekaboo bag, and her personality shines through. The story follows Zoe as she walks through the story, cut to short videos in chronological order. Viewers follow Zoe as she sits down in the studio, where she is filmed with her Peekaboo.

The soundtrack is The Horrors' "I See You," showcasing Zoe's bold, eccentric, and energetic personality, and once again powerfully highlighting the magical connection between Zoe and her Peekaboo.


The new Peekaboo, unveiled in February of this year as part of the 2020-21 Fall/Winter collection, features an accordion frame and a design that opens like a deep smile, as well as an interior pocket that can be freely swapped between smooth leather and precious skin. The removable interior pocket can be personalized with your initials.

The Peekaboo debuted on the Spring/Summer 2009 runway. Designed by Creative Director Silvia Venturini Fendi, the Peekaboo combines Fendi's savoir-faire, boundless creativity, luxurious materials, and attention to detail, all of which make the Peekaboo infinitely versatile. Each piece is captivating and unique. Impeccably timeless, this bag has always been, and always will be, elevated, reinterpreted, and evolved from season to season, collection to collection.

The new campaign, #FendiPeekaboo, will be released in late August, and the new Peekaboo will be available in stores and online at fendi.com from mid-August.
Peekaboo I.C.U. Medium 488,000 yen (excluding tax)
Peekaboo I.C.U. Medium 488,000 yen (excluding tax)
Peekaboo I.C.U. Medium 488,000 yen (excluding tax)
Inner pocket ¥37,000 (excluding tax)

Inner pocket ¥29,000 (excluding tax)

Zoey Deutch
Zoey Deutch, a vibrant and versatile actress, is steadily expanding her career through collaborations with renowned actors and dynamic productions with filmmakers. She recently wrapped filming on Season 2 of the Netflix series "The Politician," directed by Golden Globe Award-nominated director Ryan Murphy, and is scheduled for release on June 19th. She can most recently be seen in the independent film "Buffalo" for Magnolia Pictures, which she also produced. Next up, she will star in and executive produce the Netflix series "Most Dangerous Game," opposite Glenn Powell. The romantic comedy is a spiritual sequel to the pair's wildly popular Netflix film, "Set It Up." Last fall, Zoe starred alongside Jesse Eisenberg, Woody Harrelson, and Emma Stone in Ruben Fleischer's Sony production, "Zombieland: Double Tap." Prior to that, she starred in Max Winkler's indie film, "Flower," which premiered at the 2017 Tribeca Film Festival and garnered rave reviews for her performance. Other film credits include Ry Russo-Young's "Before I Fall," Richard Linklater's "Everybody Wants Some!!," Danny Strong's "Rebel in the Rye," and "The Year of Spectacular Men," which Deutch also produced, among many others. Zoe is currently a primary voice for Audible, is producing scripts, and is also involved with several charitable causes and organizations.


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