Simone Rocha is originally from Ireland. Her father is fashion designer John Rocha. Immediately after graduating from Central Saint Martins, she made her debut at LONDON FASHION WEEK FASHION EAST for 2011-2012. She has also collaborated with Topshop and is steadily building her career as a young designer. This time, she presented a selection of her SS13 collection along with an installation. --Before we talk about this season's collection, was this installation your own idea? --Like the London collection, I used flowers such as hydrangeas, mimosas, and eucalyptus. I chose these flowers to evoke the image of beautiful flowers blooming in the wild. I think the scent is also gentle and soothing. --Please tell us about the SS13 collection you just unveiled. --I included lace items with a daisy motif. As you can see, the fabrics used are very delicate and luxurious. I think you'll feel a special aura when you wear them, and they're comfortable to wear, too.

--What's the concept for this season?

This is a nostalgic collection inspired by the unique emotions of teenage years, a mixture of naivety and carefree freedom. That's why, for example, the cotton is unprocessed to give it an innocent feel, and faded colors are used. The colors in particular evoke a sense of raw vitality, evoking cleanliness and freshness, and are not too bold, creating a pure atmosphere. And by incorporating eccentric neon colors that contrast with this innocence, I express "youth."

--This season, too, we saw a mix of materials and styles, using harder materials despite the feminine style.

When I design, I always value balance, for example, pairing a feminine skirt with a boxy tailored jacket. I add a certain tension to the clothes themselves and their styling. Similarly, with materials, I'm always looking to create something new by mixing traditional materials with modern ones.

This season, I particularly struggled with embroidered plastic. It was difficult to develop a material that could be used like fabric, such as by folding and sewing, but the result is a very innovative material. It has a unique firmness and is wrinkle-resistant, creating a special feeling when you wear it.

--Have you been influenced by your father, John?

I've always been interested in design and art, and my desire to work in a creative field was probably influenced by my surroundings. I chose fashion because, after studying various means of expression at art school, I became convinced that fashion was the best medium through which I could express myself. I wanted to create interesting clothes that had a story, and to have people wear them to bring my ideas to life.

--How many times have you been to Japan?

I came here when I was 16, and again last year when DSM Ginza opened, so this is my third time. The first time I came, it was just so exciting. There were so many different people here, and they were particularly open about clothes, incorporating everything and not sticking to one thing. On the other hand, there were also traditional crafts like kimonos, so I felt it was a treasure trove of inspiration.

--Are there any Japanese designers that you're paying attention to?

I'd say Comme des Garçons and Undercover are more inspirational than just paying attention. When I was in art school, Japanese designers were gaining attention worldwide, and I think their influence is huge. That's why I'm so happy to be able to work with you here now.