The global touring exhibition "Gucci Cosmos," which was a success in Shanghai in April 2023 and London in October of the same year, will arrive in Kyoto in October 2024 to commemorate the 60th anniversary of Gucci's arrival in Japan, and will be held at the Kyoto City Kyocera Museum of Art.

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This cutting-edge exhibition showcases some of Gucci's most iconic designs from its more than 100-year history. It celebrates the brand's long and deep ties with Japan, its sister city of Florence for over 50 years, and its relationship with Kyoto, the city where the brand was founded. It also invites visitors on a journey back in time, exploring Gucci's history that began in Florence and weaving an ode to the brand's boundless creativity.

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This exhibition explores how Gucci's codes and spirit, passed down for over 100 years, have been incorporated into iconic designs, and how iconic pieces from each era have inspired and reinterpreted Gucci's creative directors and designers throughout its history. The exhibition also demonstrates how, by leveraging the finest Italian craftsmanship and innovative creativity rooted in tradition, Gucci has not only reflected its times, but also pioneered new eras, driving changes in society and its aesthetics. The exhibition also opens the doors of its archives in Florence, introducing Gucci's heritage and craftsmanship to cities around the world through historical masterpieces and symbols, and incorporates the unique perspective of each location, blending Gucci's global influence with the traditional culture of the host city. Celebrating the long-standing ties between Gucci and Japan, the exhibition also introduces stories and elements that resonate with the vibrant traditional culture and history of innovation in Kyoto and Japan.

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Gucci Cosmos is an immersive exhibition conceived and designed by renowned contemporary British artist Es Devlin and curated by Italian fashion scholar and critic Maria Luisa Friesa, offering a playful journey through the past, present and future of Gucci. At the heart of the exhibit is the Gucci archives, housed in the 15th-century Palazzo Settimanni in Florence. Each room sheds light on different facets of the brand's ever-changing inspiration and creativity, as well as its core values, which have remained unchanged since the brand's founding in 1921.

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Time Maze
At the beginning of the visitor's journey, S. Devlin designed a kaleidoscopic structure that reflects key moments in Gucci's rich history. This vibrant gateway opens up to the first room, "Time Maze," and heralds a fascinating journey that explores the brand's evolution through an immersive experience. The shifting installation pattern guides visitors through a maze of time, visualizing a timeline from the birth of Guccio Gucci to the era of Sabato de Sarno. "Time Maze" is divided into three concentric sections, mapping key moments and pieces that established Gucci's charisma and identity, offering visitors the opportunity to experience Gucci's past, present, and future from different perspectives.

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Zoetrope - The World of Equestrianism
This section celebrates Gucci's connection to the equestrian world, showcasing inspirations and pieces that have expressed themselves throughout its history. Large screens surround the circular space, projecting powerful images, and the sounds of galloping horses' hooves and a voice reciting equestrian quotes echo along with the rhythm of their heartbeats. A number of archive pieces are on display, illustrating how Gucci's signature motifs, linked to the equestrian world, continue to inspire the imagination.

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Echoes - A Genealogy of Creativity
Here, mannequins dressed in Gucci collections from the 1970s to the present are displayed like models walking a runway. These looks are arranged not by season (or decade), but by color and inspiration, forging new connections that seem to dance through time. This powerfully demonstrates Gucci's constant creative dialogue with its values, tradition, and modernity, and its belief that fashion can inspire not only beauty but also social change.

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Leisure Legacy - A Celebration of Lifestyle
Further on, visitors enter a spectacular space titled "Leisure Legacy." This is a sanctuary dedicated to Gucci's glorious tradition of pioneering the nexus between leisure and fashion, a story deeply woven into the fabric of the brand's history. In many different ways, these archives reveal Gucci's unwavering passion for the world of sport and lifestyle. These fascinating objects are displayed alongside works from the collection of the Kyoto City Kyocera Museum of Art, dedicated to leisure and outdoor pursuits in Japan. All of the pieces express and celebrate the close connection and interplay between life and leisure, and the simple yet profound pleasures that people pursue.

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Bamboo - The World of Bamboo
Stepping into the Bamboo exhibition room, visitors are taken on a journey through the origins of one of Gucci's most iconic creations, the Gucci Bamboo 1947 bag. Here, visitors can see a wide variety of Gucci Bamboo 1947 bags crafted in various shapes and materials. Also on display are some of the works reimagined from vintage Gucci Bamboo 1947 bags by traditional Japanese craftsmen and contemporary artists as part of "Bamboo 1947: Then and Now," a collaborative project celebrating Gucci's 60th anniversary in Japan. A video projected on the main wall recalls the tale of the beautiful Princess Kaguya, who was born from a bamboo and returned to the moon. Above the video, multiple arms undulate, creating the impression of a bamboo forest swaying in the breeze.

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Red Threads - The Gucci Bond
This vibrant red exhibition room is inspired by the Japanese legend of the "red thread," which says that each of us is connected to a destined partner by an invisible red thread that influences our lives. Red is a color that has recurred throughout Gucci's history, a "fil rouge" (red thread) that connects past and present through creative expression. Creative Director Sabato de Sarno has named the deep red "Gucci Rosso Ancora" as Gucci's new signature color. In keeping with Gucci's heritage, Gucci Rosso Ancora embodies the coexistence of unconventional boldness and timeless elegance.

Courtesy of GUCCI

Courtesy of GUCCI


Gucci Cosmos will run until December 1, 2024 at the Kyoto City Kyocera Museum of Art in Kyoto, Japan.



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GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now in its 100th anniversary year, Gucci, under the leadership of President and CEO Jean-François Parou and Creative Director Sabato de Sarno, continues its journey to redefine luxury by celebrating creativity, Italian craftsmanship and innovation.