The children's brand "MARGHERITA" has begun selling its debut collection on the online store "yoox.com."

Margherita was founded by Margherita Missoni, the third generation of the Missoni family and a well-known fashion socialite. The first collection features a striking lineup of soft fabrics, simple yet contemporary cuts, and vibrant colors and prints. The collection also reflects her sensibility, which she has developed through her early years of fashion, as well as her personal maternal side.

The logo features a daisy, named after Margherita. The items are broadly divided into two categories: for babies up to two years old, and for girls up to seven years old. The main price range is between 3,800 yen and 11,300 yen.

At the launch of the collection, Margherita Missoni said, "I have had a long and close relationship with yoox.com, working together on special projects. Building on this past, I have chosen yoox.com as the global partner for my new brand, MARGHERITA."