Starting March 11th, the Isetan Shinjuku Men's Store will be showcasing Mitsukoshi Isetan-exclusive products, including Giorgio Armani and Salvatore Ferragamo, on the 4th floor International Luxury Floor as part of the "Only MI Spring Campaign." This campaign aims to respond to changing customer needs and interests. A buyer in charge of the store said, "In addition to concentrating world-class brands on one floor, we want to continue to offer products exclusive to Mitsukoshi Isetan, including shopping around the floor and suggesting cross-brand mix-and-match outfits." This season, sporty and comfortable styles are gaining attention for a variety of occasions, including styles incorporating materials, functions, and details found in sportswear, and coordinating suits with sneakers. Giorgio Armani, with its theme of sports luxury, offers a blouson (180,000 yen) and pants (88,000 yen) crafted from sporty jersey with materials like viscose rayon, nylon, and polyurethane for an urban, sophisticated look. The blouson features a stowable hood and raglan sleeves, adding functional details. The pants have a relaxed silhouette, but paired with a well-fitting top, they perfectly express Armani's signature style. Also, limited-edition sneakers (90,000 yen) feature details like realistic crocodile leather, adding a luxurious touch to the relaxed style. ETRO offers a parka (120,000 yen) and pants (93,000 yen) that can be coordinated as a set, boldly featuring the brand's iconic paisley pattern. Enjoy a playful, adult casual style with vibrant colors.

MISSONI is proposing clothing perfect for beach resorts, featuring the trendy colors of blue and yellow in the brand's unique color mix. A hooded top made of soft pile material (150,000 yen) brings a sporty feel to a relaxed style.

Salvatore Ferragamo is introducing limited edition high-cut sneakers (priced from 170,000 to 430,000 yen) featuring accents such as crocodile and hairy calf leather. Brunello Cucinelli is offering a navy 100% cotton cardigan (134,000 yen) and vest (137,000 yen), a brown tie (33,000 yen), and blue and brown leather shoes (175,000 yen), as well as limited edition 100% cotton blue shirt (78,000 yen) and brown pants (83,000 yen). The styles are easy to mix and match, but the tie adds a casual touch. Ermenegildo Zegna is offering an exclusive Isetan-exclusive suit from its "Florence Line," launched in Fall/Winter 2014. The brown striped suit (238,000 yen), with a spring/summer blue base, offers a perfect experience of the brand's comfortable fit. Brioni's 2015 Spring/Summer collection is inspired by the vibrant, multicultural city of Los Angeles. The suit (690,000 yen), available exclusively at Isetan Shinjuku and Mitsukoshi Nihonbashi, features a peak lapel based on the classic Brunico model. It features a shadowed glen check pattern, and the use of Super 150 wool creates a more complex pattern, evoking a high-quality, luxurious feel. Dunhill offers a 100% wool suit (348,000 yen), shirt (48,000 yen), and tie (29,000 yen) featuring the traditional British pattern windowpane. The classic, traditional windowpane pattern is used in the peak lapel suit, enhancing its presence and individuality.

In addition, on March 14th and 15th, there will be a demonstration by flower designer Shunsuke Sato on the 4th floor of the store's men's building (from 11am to 5pm on both days).