During the cherry blossom season in late March, countless flowers bloomed in the Simone Rocha space on the fifth floor to celebrate the third anniversary of Dover Street Market Ginza (DSMG). These "Mad Flowers" were created by designer Simone Rocha himself.

The flowers have the same texture as the corsages used on the Chinoiserie-like red floral print items introduced in Simone Rocha's Spring/Summer 2015 collection. Though fake, they are so fresh and wildly fragrant they exude a sense of madness.

The Spring/Summer 2015 collection is divided into distinct scenes: black, floral prints, and white. Each collection shares a floral motif. "This season, I wanted to showcase flowers in a variety of ways: brocade, prints, corsages, tulle, embroidery, crochet lace... The collection begins with a dark sadness, then blossoms wildly, and ends with purity and innocence," said Simone. Her inspiration came from the performances of the German dance company Pina Bausch Tanztheater Wuppertal. The legendary dancer was famous as designer Yohji Yamamoto's muse, and even after her death in 2009, she continues to captivate London's leading young designer. In 2012, Simone attended the "World Cities" piece, which was themed around the world's megalopolises, and was deeply impressed by "Der Fensterputzer (The Window Cleaner)," which was themed around Hong Kong. The stage, reminiscent of flower artist Yukio Nakagawa's "The Magic Mountain," featured mountains of crimson petals piled up against the pitch-black stage. "I was moved by the movements and emotions of the performance, and above all by the mountain of flowers. I felt love and loss."

Simone also visited Japan two years ago for DSMG's first anniversary, where she created a floral installation. At that time, fresh hydrangeas and mimosas added a touch of elegance to her SS13 collection. Her AW15-16 collection, presented in February, featured petal-like shapes inspired by the work of contemporary artist Louise Bourgeois. A floral motif covering a human face was also embroidered on tulle. She frequently uses floral motifs.

"Maybe I like abstract shapes. Each flower has a different shape and degree of dyeing, and they also have different textures, like being dusted with powder. I'm attracted to organic, not artificial, things."

Simone says that if she weren't a designer, she might have become a florist. When asked about her favorite flower, she replied, "Peony roses." They are large roses that look so large they fall. She says she likes its classic yet wild feel.

"I haven't used them in my collection yet, though. Flowers sprout, bloom, and wither in accordance with each season of spring, summer, autumn, and winter. It's like fashion."

Simone Rocha's clothes are romantic yet somehow poisonous. Her creations, which lead the London Collection, give off the fragrance of large roses.