UGG(R), a global lifestyle brand based in Southern California, will launch the all-gender "PRIDE Collection" with the aim of supporting the LGBTQ+ community based on a gender-inclusive philosophy.

UGG(R) headquarters in the United States honors its ongoing relationship with GLAAD (www.glaad.org), a global partner and non-profit organization that promotes LGBTQ+ acceptance and LGBTQ+ equality, and donated $125,000 in 2020 to support GLAAD's programs that bring about change in culture, such as the GLAAD Media Institute.

In Japan, UGG(R) will donate 2 million yen to the non-profit organization Tokyo Rainbow Pride as part of the sales of products from the "PRIDE Collection," which will go on sale from Wednesday, July 22nd at UGG(R) directly managed stores nationwide (excluding some stores) and the UGG(R) official website (https://bit.ly/2WGHVLq). UGG(R) will support the activities of Tokyo Rainbow Pride, an organization that aims to create a society where everyone can live positively and joyfully, with pride and authenticity, through activities such as running parades and festivals, and conducting educational and social awareness programs. https://tokyorainbowpride.com/

[PRIDE Collection Products]
1. Disco Checker Slide (3 colors)
A fun, new statement slip-on featuring newly released fluffy checkerboard-patterned fur and a retro platform sole. Crafted with a logo-embellished rubber back strap, premium sheepskin, and UGG®'s unique soft UGGplush™ wool blend, these slippers combine style and comfort.


2. Fluff Yeah Slide (3 colors)
Like the Disco Checker Slide, these slippers feature premium sheepskin and a wedge platform, a logo-embellished rubber back strap for a secure fit, and a grippy rubber outsole. These slippers are perfect for both indoor and outdoor wear, allowing you to relax all day long.



To commemorate the release of the capsule collection, UGG(R) shot the #UGGPRIDE campaign at "PROUD Prom," which was held at the headquarters of Deckers Brands, UGG(R)'s parent company, in February 2020. "PROUD Prom" is co-hosted annually by the Pacific Pride Foundation and UGG(R). The event invites LGBTQ+ and allied youth from Santa Barbara County and coastal California communities to celebrate inclusivity, diversity, and equality. This year's event, which promotes self-esteem and social connection, featured thought leaders and visibility activists, including actor Tommy Dorfman and LGBTQ+ activist couple Cora Delaney and Kai-Isaiah Jamel, who created a space that celebrated individuality and unity.

"This marks our fourth year hosting PROUD Prom with the Pacific Pride Foundation, and we chose to shoot our #UGGPRIDE campaign here this year to shine a spotlight on the real, bold, and amazing people celebrating prom in a safe and inclusive environment, as well as our other allies and LGBTQ+ activists like Tommy Dorfman," said Andrea O'Donnell, President, Fashion & Lifestyle Brands, Deckers Brands. "We wanted to show that there is beauty in being different, and that no one should ever feel guilty about who or what they love."

"Through both PROUD Prom and our colorful, all-gender Pride collection, UGG has taken another step forward, encouraging LGBTQ+ people, especially LGBTQ+ youth, to find unique and creative ways to show their pride this June," said John McCourt, Senior Director, GLAAD. "Through our partnership with GLAAD, UGG supports GLAAD's work to inspire the next generation of storytellers, activists, and changemakers."

About UGG(R)
Founded in 1978 by a surfer on the coast of California, UGG(R) is a global lifestyle brand known for its iconic Classic boots. First worn by Hollywood celebrities and then fashion editors, the brand soon spread worldwide. Since then, UGG(R) has designed and sold footwear, apparel, fashion accessories, and homewear with an uncompromising commitment to quality and craftsmanship. In partnership with leading retailers around the world, UGG(R) operates more than 130 concept and outlet stores in major cities around the world, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, generating annual sales of more than $1 billion. For more information, visit www.ugg.com/jp/ @UGGJAPAN #uggpride



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