With the aim of realizing a society that respects diversity, The Walt Disney Company (Japan) Co., Ltd. will launch its new collection, "The Walt Disney Company's Pride Collection," at Disney Store locations nationwide from April 13th, with a preliminary launch at select locations and the official Disney online store, shopDisney, on April 9th. The Walt Disney Company donates to organizations around the world that support the LGBTQ+ community, and in Japan will donate to the certified NPO "Nijiiro Diversity."
▶ Feature page: http://shopDisney.jp/rainbow/2021/
▶ Pre-sale stores: Sendai Toei Plaza store, Shibuya Koen-dori store, Kyoto Shijo Kawaramachi store, Shinsaibashi store
(C)Disney
The new collection available at Disney Store, "The Walt Disney Company's Pride Collection," features items using the rainbow colors, which are a symbol of LGBTQ+. The lineup includes not only stuffed toys, but also fashion items like T-shirts, and miscellaneous goods such as blankets and cloth masks for home use. Also available is a striking rainbow-colored mini backpack from Los Angeles-based fashion brand Loungefly. The art will feature Disney characters, and in the future, we plan to sell merchandise featuring Pixar, Marvel, Star Wars, and other motifs.
The Walt Disney Company respects diversity and is committed to creating an inclusive workplace and supporting and fostering a welcoming environment in the local community. We donate to organizations around the world that support the LGBTQ+ community. In Japan, we will donate to the certified nonprofit organization "Nijiiro Diversity." For more information, please visit RainbowDisneyCollection.com (https://dpep.disney.com/rainbow-disney-collection-ja/). We will also participate in "Tokyo Rainbow Pride 2021" and introduce "The Walt Disney Company's Pride Collection" at our online booth. We will continue to support the activities of various communities, including LGBTQ+, and strive to create a welcoming environment in the local community where all people feel equally respected.
【Product excerpt】
(C)Disney
(C)Disney
【What is "Rainbow Diversity"?】

This non-profit organization is the first in Japan to focus on the issue of LGBTQ+ discrimination in the workplace, and is working to bring about change by providing research, information, training, and consulting to companies, government agencies, academic institutions, and others. Guided by the vision that people should be accepted and treated fairly in all workplaces without fear of discrimination based on sexual orientation, gender identity, or gender expression, the organization aims to create a safe and comfortable working environment for LGBTQ+ people, empower the LGBTQ+ community in Japan, and contribute to building an inclusive society for all.
https://nijiirodiversity.jp/
【Products shown in the image】
Fan 1,320 yen, Blanket 4,400 yen, Plush toys 2,750 yen each, Collectible key 1,100 yen, 【Loungefly】Mini backpack 9,900 yen
(C)Disney
*For details about Disney Store locations, please check the store information page (https://www.disney.co.jp/store/storeinfo.html).
*All prices listed include tax.
*Please understand that items may be out of stock.
*Product design, price, release date, retail stores, and specifications are subject to change.
*Some stores may not carry this product.
Click here for company press release details
▶ Feature page: http://shopDisney.jp/rainbow/2021/
▶ Pre-sale stores: Sendai Toei Plaza store, Shibuya Koen-dori store, Kyoto Shijo Kawaramachi store, Shinsaibashi store
(C)DisneyThe new collection available at Disney Store, "The Walt Disney Company's Pride Collection," features items using the rainbow colors, which are a symbol of LGBTQ+. The lineup includes not only stuffed toys, but also fashion items like T-shirts, and miscellaneous goods such as blankets and cloth masks for home use. Also available is a striking rainbow-colored mini backpack from Los Angeles-based fashion brand Loungefly. The art will feature Disney characters, and in the future, we plan to sell merchandise featuring Pixar, Marvel, Star Wars, and other motifs.
The Walt Disney Company respects diversity and is committed to creating an inclusive workplace and supporting and fostering a welcoming environment in the local community. We donate to organizations around the world that support the LGBTQ+ community. In Japan, we will donate to the certified nonprofit organization "Nijiiro Diversity." For more information, please visit RainbowDisneyCollection.com (https://dpep.disney.com/rainbow-disney-collection-ja/). We will also participate in "Tokyo Rainbow Pride 2021" and introduce "The Walt Disney Company's Pride Collection" at our online booth. We will continue to support the activities of various communities, including LGBTQ+, and strive to create a welcoming environment in the local community where all people feel equally respected.
【Product excerpt】
(C)Disney
(C)Disney【What is "Rainbow Diversity"?】

This non-profit organization is the first in Japan to focus on the issue of LGBTQ+ discrimination in the workplace, and is working to bring about change by providing research, information, training, and consulting to companies, government agencies, academic institutions, and others. Guided by the vision that people should be accepted and treated fairly in all workplaces without fear of discrimination based on sexual orientation, gender identity, or gender expression, the organization aims to create a safe and comfortable working environment for LGBTQ+ people, empower the LGBTQ+ community in Japan, and contribute to building an inclusive society for all.
https://nijiirodiversity.jp/
【Products shown in the image】
Fan 1,320 yen, Blanket 4,400 yen, Plush toys 2,750 yen each, Collectible key 1,100 yen, 【Loungefly】Mini backpack 9,900 yen(C)Disney
*For details about Disney Store locations, please check the store information page (https://www.disney.co.jp/store/storeinfo.html).
*All prices listed include tax.
*Please understand that items may be out of stock.
*Product design, price, release date, retail stores, and specifications are subject to change.
*Some stores may not carry this product.
Click here for company press release details
The press releases published in this article are provided by PR TIMES Inc. and are published verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).















