Heather, a brand operated by Adastria Co., Ltd., whose mission is "Play fashion!", will be releasing a total of nine items from its first-ever collaboration in Japan with NERDY, a brand that incorporates the street vibe of New York, on August 19th. Pre-orders will begin on July 22nd exclusively on the official online store (.sti).


Heather, which mixes girly yet edgy items with trends to propose a life-sized style aimed primarily at women in their 20s, will be selling collaboration items, "#NERDYxHeather," with NERDY, a popular brand known for its casual street fashion designed with a New York sensibility.

The theme of this collaboration is "Addict to i," a slightly edgy and unique expression. The pop and cutting-edge designs are sure to lift your spirits. The message is, "Wear what you want to wear." We've prepared nine original #NERDYxHeather items that express NERDY's street style while incorporating Heather's signature feminine and trendy style. Some items come in unisex sizes so you can wear matching outfits with your boyfriend or friends. What's more, customers who purchase collaboration items will receive a free #NERDYxHeather original sticker on a first-come, first-served basis.

In addition, a special feature article including visuals and a movie will be published on Heather's official web magazine (https://heather-diary.jp/) from July 22, the day pre-orders begin.


■Item lineup overview
Pre-orders begin: Wednesday, July 22, 2020
Release date: Released sequentially from Wednesday, August 19, 2020
Sales locations: Heather stores nationwide
https://www.dot-st.com/heather/info/CSfStoreListPage.jsp
Official online store, st (Dot-St)
https://www.dot-st.com/heather/
Feature article Official media Heatherdiary
https://heather-diary.jp/fashion/200722

■About the collaboration items
1. #NERDYxHeather Line T-shirt
Price: 4,950 yen (tax included)
Color options: off-white, purple, black

2. #NERDYxHeather BIG Long T-shirt
*Unisex
Price: 5,500 yen (tax included)
Color options: off-white, purple, black

3. #NERDYxHeather Border Long T-shirt
*Unisex
Price: 6,050 yen (tax included)
Color options: Off, Black

4. #NERDYxHeather Back Logo Hoodie
Price: 7,700 yen (tax included)
Color options: Off, Purple, Black

5. #NERDYxHeather Bermuda Shorts
Price: 5,500 yen (tax included)
Available colors: off-white, purple, black

6. #NERDYxHeather Striped Pants
Price: 7,700 yen (tax included)
Available colors: off-white, purple, black

7. #NERDYxHeather Maxi Dress
*WEB only
Price: 7,150 yen (tax included)
Available colors: off-white, purple, black />
8. #NERDYxHeather Tote Bag
Price: 3,850 yen (tax included)
Available colors: white, black

9. #NERDYxHeather BODYBAG
Price: 5,500 yen (tax included)
Available colors: white, black

■About NERDY
A casual street brand designed with a New York sensibility. The concept is based on the phrase "smart, but naive." The brand is themed around "freedom," "self," and "identity," where people pretend to be naive and don't care what others think, so they can fully express their own unique colors. The brand debuted in Japan on October 26, 2019. #NERDYxHeather is the first collaboration in Japan.

■About Heather
A brand for "positive girls" who never lose their sense of fun. The brand proposes a life-sized style by mixing trends based on girly, moderately edgy items. Official online store: https://www.dot-st.com/heather/ Online media: Heather diary: https://heather-diary.jp/ ■About Adastria Adastria Co., Ltd. (Representative Director, Chairman and President: Fukuda Michio) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 20 brands across the group, including "GLOBAL WORK," "NICO AND," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.






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