A pop-up event for ANYA HINDMARCH, recreating the installation shown at London Fashion Week, is being held on the first floor of the Isetan Shinjuku store. It will run until September 3rd.

In keeping with the theme of the brand's latest collection, "CASCADE," the venue is designed to resemble a space inspired by games like dominoes and baggammon that were shown at Fashion Week. Bags are displayed alongside pyramid-like domino toppling devices. Also on display is the "Anyagrams Bracelet" (1,575 yen), which was also installed at the London show venue. By rearranging the letters of the alphabet, several random words will appear, and you can choose your favorite word to make into a bracelet. Only 25 will be available each day. Items include a red mini bag (178,500 yen) with a python-patterned shoulder strap exclusive to the store, as well as the new THE BATHURST series of compact bags with large tassels. Also available is a service launched in Spring/Summer 2013 that allows customers to engrave initials on the inside of the bag and to have a monogram applied to the enamel clasp.