On the 31st, Valentino kicked off a limited-time event showcasing the brand's 2013-2014 Autumn/Winter Rockstud Collection at the bag counter on the first floor of the Isetan Shinjuku store. Select items will be available for pre-sale. The event will run until August 6th.

The space is entirely decorated in the brand's key color, red, and features this season's collection, including totes, mini totes, handbags, clutches, shoes, bracelets, and iPhone cases, all made of patent leather with matching lacquer studs. The items are available in four colors favored by creative directors Maria Grazia Chiuri and Pierpaolo Piccioli: red, black, pink beige, and white. Each item is designed to link with the clothing collection, creating a complete package.

New models include a flat handbag with a 5cm gusset (285,600 yen), a clutch bag with a triple pouch (166,950 yen), and 10cm heel pumps (130,200 yen). The clutch is a pre-release item.

The Rockstud series launched in AW 2010-11 and has now grown to account for 80 to 90 percent of the accessories line. This season, the even more luxurious capsule collection ROUGE was announced.