FANTASTIC MAN, a jewelry and accessory brand developed by FANTASTIC MAN TOKYO Inc., opened its first directly managed flagship store in February this year in the Jewelry section on the first floor of the Isetan Shinjuku Men's Building. Starting July 8th, the brand will expand its sales floor area and increase the number of products on display.

As a result, the display area will increase by 125 percent and the number of products on display will increase from 175 to 214, the largest number of products of any store nationwide that carries the brand. Although it will be possible to display roughly double the number of items compared to the previous area, the spacious display will allow each product to stand out and emphasize the brand image.

Isetan Shinjuku Men's Store
In addition to products aimed at our core purchasing demographic of customers in their late 20s to mid-30s, we will also be displaying a wide range of products to meet the brand's target demographic of customers in their early 40s, ranging from 925 silver earrings priced at 5,800 yen (excluding tax) to 18k yellow gold and diamond rings priced at 450,000 yen (excluding tax).


Our company started out as a silver accessory brand using 925 silver, and has expanded solely through wholesale to major select shops and leading retailers nationwide, as well as our own e-commerce website. However, since the brand was founded in 2013, we have been releasing new products twice a year, expanding our design themes and product range.

Currently, in addition to the traditional 925 silver, we use 18K yellow gold, 10K pink gold, and diamonds, and have added design themes that are more elegant than those from when we first founded. As a result, we needed an opportunity for people to experience a wider variety of products than ever before, and so opening a direct store in a major department store in Tokyo was a long-cherished dream.

With this expansion of sales floor space, we aim to increase store sales by 130% compared to previous levels, while also strengthening the appeal of our products and brand to customer age groups that could not be fully covered with our previous floor space, with the aim of spreading this to the purchasing demographic of retailers nationwide.

To commemorate this new development, the first 20 customers who spend 33,000 yen or more (tax included) during July will receive an original Fantastic Man pin badge. (※Limited quantity, while supplies last)

【Store details】
Store name: FANTASTIC MAN Isetan Shinjuku Store
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Isetan Shinjuku Men's Building 1F = Jewelry
Opening hours: 10:00-20:00
Phone number: 03-3352-1111 (main number)
Expanded opening date: Wednesday, July 8, 2020


Official website
https://fantasticman.jp/
Official online store
https://store-fantasticman.jp/
Facebook
https://www.facebook.com/fantasticman.jp/
Instagram
https://instagram.com/fantastic_man_tokyo/
Twitter
https://twitter.com/Fantasticman_t/
Official LINE account
https://lin.ee/qBgILKo



Click here for company press release details