Swatch Group Japan has launched #OPENSUMMER, a campaign celebrating diversity, at Swatch stores nationwide and online.
Swatch believes in diversity in all its shapes and colors. Even when the first model was introduced in 1983, Swatch had one resolve: to always celebrate and support people, ideas, and talent, regardless of gender, culture, beliefs, or ideology. Swatch is always open, and we are proud of that.
Like the rainbow flag, an international symbol of love and hope, Swatch lets you proudly express your individuality with your watch. Each color of the rainbow has a meaning. Red represents life, orange represents healing, yellow represents the sun, green represents nature, blue represents serenity, and purple represents the spirit.
#OPENSUMMER features symbols of diversity and hope not only on the strap but also on the dial. Get ready to wear this must-have summer accessory with pride.
#OPENSUMMER→ https://shop.swatch.com/ja_jp/collections/pride-c111.html
#OPENSUMMER SUOK148 ￥10,450（tax included）
Special SleeveSwatch Official Online Store: http://shop.swatch.com/ja_jp/
Swatch Instagram: http://www.instagram.com/swatch_jp/
Swatch LINE: http://page.line.me/swatchjp/
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