A video by teamLab depicting the "tradition" of Matsumoto Sake Brewery, which produces the sake "Sawaya Matsumoto," has been released on the brewery's official website.

Matsumoto Sake Brewery is a sake brewery in Kyoto that has been brewing sake for over 220 years, based on the concept of "shuhari." "Shuhari" is a term that describes the stages of training, and it implies that training begins with preserving tradition, then breaking that tradition with new sensibilities, and finally creating new value by valuing both "shu" and "ha."

Brewed in Kyoto with Shuhari Spirit from Shuhari - Sawaya Matsumoto on Vimeo.

The video conveys the spirit of "Shuhari," which Matsumoto Sake Brewery has cherished for many years. teamLab shot the entire video in black and white to symbolically express the scenery and scenery of sake brewing by superimposing it on the transparency of sake. Additionally, by overlaying techno music on footage showing the artisans painstakingly working on "Sawaya Matsumoto," the video embodies the Matsumoto Brewery's tradition of "Shu-Ha-Ri." Matsumoto Brewery's official website was also created by teamLab.