Shiseido holds a party at the pre-renovation Hotel Okura, featuring teamLab projection mapping

May 28, 2015

Shiseido held the "Shiseido FUTURE SOLUTION LX PARTY" on May 27th at the Orchid Room in the Hotel Okura Tokyo Main Building to celebrate the release of three new products in its premium "Future Solution LX" series. The commemorative party, held at the Hotel Okura Tokyo, was directed by Junji Tanigawa, president of JTQ and space composer, creating a gorgeous, artistic space in the Orchid Room of the Main Building. Large arrangements of white and red fresh flowers by floral designer Masaru Akai were displayed at the entrance and in the center of the venue, filling the venue with the fragrant fragrance of flowers. Additionally, the venue featured "The Waterfall on SHISEIDO at Orchid Room, Hotel Okura Tokyo," a massive projection mapping created by the ultra-technologist group teamLab, which physically calculated the movement of falling water to create the illusion of a waterfall.

Furthermore, a number of special guests, including Kirishima Reika, Kunikida Sara, Fukushima Rila, and Marina, appeared one after another, creating a buzz in the venue.

In addition, Hotel Okura Tokyo's main building is scheduled to undergo reconstruction starting in September. The Orchid Room, the venue for this event, is a prestigious space backed by a long tradition. The fantastical, sophisticated atmosphere of the venue, befitting Shiseido's worldview, perfectly matched this. With the reconstruction looming, it was surely a memorable night for both parties.

The new products announced were three new items from "Future Solution LX," the premium line of the global brand "SHISEIDO," sold in 89 countries and regions around the world.

The new base makeup, "Future Solution LX Total Radiance Foundation" and "Future Solution LX Total Radiance Loose Powder," are now on sale. In addition, the new serum "Future Solution LX Superior Radiance Serum" is scheduled to go on sale from June 1st.
K.H
  • Shiseido holds new product launch party in the Orchid Room of the Hotel Okura Tokyo Main Building
  • Shiseido holds new product launch party
  • Shiseido holds new product launch party
  • Shiseido holds new product launch party
  • Shiseido holds new product launch party
  • Shiseido holds new product launch party
  • Shiseido holds new product launch party
  • Shiseido "Future Solution LX"
  • Shiseido holds new product launch party, many guests attend
  • Shiseido holds new product launch party, many guests attend
  • Shiseido holds new product launch party, many guests attend
  • Shiseido holds new product launch party, many guests attend
  • Shiseido holds new product launch party, many guests attend
  • Shiseido holds new product launch party, many guests attend
  • Shiseido holds new product launch party, many guests attend
  • Shiseido holds new product launch party, many guests attend
  • Shiseido "Future Solution LX"
  • Shiseido "Future Solution LX"
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