The rebranding fashion brand "SUPER LOVERS" and its second brands "LOVERS HOUSE" and "LOVER'S ROCK" will be collaborating with men's street brand "MFC STORE" for their first collaboration collection items, which will be available for pre-sale on the MFC STORE WEB SHOP from 7:00 PM on May 30, 2020.

■『SUPER LOVERS』LOVERS HOUSE』『LOVER'S ROCK』『×『MFC STORE』Collaboration
SUPER LOVERS concept: “More love than ever before to the world”
MFC STORE concept: “Things we love”

Taking inspiration from these two concepts, we have put together the theme of “Not like, but love.”. When we were young in the 90s, there were many things we liked but couldn't buy. But now that we are adults, we can slowly buy the things we want, and we deliver love to the world with designs we like then, just as we do now. We hope that this collaboration will make you realize that all likes, whether it be people, things, animals, etc., can turn from like to love.

About “SUPER LOVERS”
Founding designer Yasuharu Tanaka was influenced by 80s culture and started the brand in 1988. Throughout the 2000s, it led the Harajuku street fashion scene and has had a major impact on the world as one of Japan's top brands.
In 2019, to express our gratitude and appreciation to the many people who have loved and supported ”SUPER LOVERS” up until now, the brand was relaunched as a donation-based brand based on the concept of "Bringing unprecedented love to the world."
EC: https://superlovers.thebase.in/
Instagram: https://www.instagram.com/superloverstokyo/


About “LOVERS HOUSE”
This super character brand was born using the hugely popular Ken and Mary characters as its main characters, which were used in the Super Lovers advertisements, which started in Harajuku in the early 1990s and became a global hit.
Later, in the late 1990s, it became a hit among Japanese elementary and junior high school students as a junior brand.


About “LOVER'S ROCK”
Born from the Super Lovers London shop in the 1990s, this is a rock 'n' roll sports street brand inspired by the image of 70s UK punk old school.
"Theme": good future for you love and rock


About “MFC STORE”
"MFC STORE" is a shop run by Kondo Hiroto, formerly of atmos, and BB, director of the brand "EXAMPLE". The shop is based on the concept of the two men's "favorite things" and consists of four sections: imports, archives, select items and sneakers.
Website: https://mfcstore.official.ec/
Instagram: https://www.instagram.com/mfc_store



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